If You Invested $1000 in Booking Holdings a Decade Ago, This is How Much It'd Be Worth Now

How much a stock's price changes over time is a significant driver for most investors. Not only can price performance impact your portfolio, but it can help you compare investment results across sectors and industries as well.Another factor that can influence investors is FOMO, or the fear of missing out, especially with tech giants and popular consumer-facing stocks.What if you'd invested in Booking Holdings (BKNG) ten years ago? It may not have been easy to hold on to BKNG for all that time, but if you did, how much would your investment be worth today?Booking Holdings' Business In-DepthWith that in mind, let's take a look at Booking Holdings' main business drivers.Norwalk, CT-based Booking Holdings Inc. is one of the largest online travel companies in the world. The company’s travel-related offerings cover hotel rooms, airline tickets, rental cars, vacation packages, cruises, “things to do” at customer destinations and travel insurance.BKNG has agreements with hotels, airline companies, cruise ships, transport companies and vacation providers, which enable it to accept bookings on their behalf. Information on these offerings and customer reviews are available on the company’s owned or operated websites, thus helping customers make informed decisions.Services in the United States are provided through the Booking Holdings.com website. The company employs two marketing strategies in the country, “price-disclosed” and “name your own price” or “opaque.”International results are comprised of revenues from rentalcars.com, Agoda and Kayak. While rentalcars.com allows it to take rental car reservations, Kayak enables comparative shopping of Booking Holdings inventories. Agoda, on the other hand, caters primarily to consumers in the Asian-Pacific region, offering flight, ground transportation, and activity reservation services. The acquisition of OpenTable, which has allowed it to expand into the restaurant reservations space, also contributes to the international revenues.Booking Holdings reported revenues of $23.7 billion in 2024. While Agency revenues accounted for 35.9% of revenues, Merchant revenues contributed 59.5%. It generated 4.5% of 2024 revenues through advertisements on its websites, classified as the Advertising & Other category.The agency model is more lucrative for the company. It generates revenues from travel-related transactions, which include travel reservation commissions, GDS reservation booking fees and certain travel insurance fees.Merchant model revenues are also derived from travel-related transactions, which include ancillary fees, credit card processing rebates, and customer processing fees, along with the ones included in the agency model. Bottom LinePutting together a successful investment portfolio takes a combination of research, patience, and a little bit of risk. For Booking Holdings, if you bought shares a decade ago, you're likely feeling really good about your investment today.According to our calculations, a $1000 investment made in July 2015 would be worth $5,001.01, or a gain of 400.10%, as of July 14, 2025, and this return excludes dividends but includes price increases.In comparison, the S&P 500's gained 201.44% and the price of gold went up 179.16% over the same time frame.Looking ahead, analysts are expecting more upside for BKNG.Booking Holdings is benefiting from a favorable travel demand environment, owing to the growing demand for global leisure travel demand. Substantial improvement in its booking trends remains a major tailwind. Solid momentum in booked room nights is contributing well to the gross bookings' growth. Strong growth in rental car and airline ticket units is a major positive. Strong momentum across the merchant, and advertising and other businesses are key growth drivers for BKNG. The growing alternative accommodation business and flight capabilities are tailwinds for the company. The stock has outperformed its industry year to date. However, sluggishness in its agency business due to the declining trend in agency bookings is a major headwind. Rising macroeconomic and geopolitical tensions are concerning for the company's prospects.The stock has jumped 7.90% over the past four weeks. Additionally, no earnings estimate has gone lower in the past two months, compared to 2 higher, for fiscal 2025; the consensus estimate has moved up as well.5 Stocks Set to DoubleEach was handpicked by a Zacks expert as the favorite stock to gain +100% or more in the months ahead. They includeStock #1: A Disruptive Force with Notable Growth and ResilienceStock #2: Bullish Signs Signaling to Buy the DipStock #3: One of the Most Compelling Investments in the MarketStock #4: Leader In a Red-Hot Industry Poised for GrowthStock #5: Modern Omni-Channel Platform Coiled to SpringMost of the stocks in this report are flying under Wall Street radar, which provides a great opportunity to get in on the ground floor. While not all picks can be winners, previous recommendations have soared +171%, +209% and +232%.Download Atomic Opportunity: Nuclear Energy's Comeback free today.Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Booking Holdings Inc. (BKNG): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks