Introducing CoCo: The New College Companion for Student Success and Institutional Distinction

BOSTON, July 14, 2025 /PRNewswire/ -- Gray DI, a leading innovator in higher education technology solutions, today announced the integration of its new AI character, CoCo: The College Companion, into its suite of intuitive platforms.  A friendly and insightful chameleon, CoCo's coaching helps students succeed in their classes and career searches.  It differentiates colleges and universities by providing support whenever and wherever students need it – 24/7 in over 30 languages.

CoCo embodies the core values and advanced capabilities of the College Companions platform. As a curious, adaptable, insightful, and optimistic AI, CoCo is designed to make complex tools accessible and welcoming, fostering a warm, friendly connection with our AI Companions.

Why a Chameleon?  CoCo Represents the Platform's Core Strengths:

• Insightful: Just as chameleons possess multi-directional vision, CoCo, powered by AI, can identify patterns and insights that enhance learning and institutional performance.
• Supportive: CoCo is a quiet, ever-present helper, mirroring the behind-the-scenes AI that continuously works to optimize and enhance the user experience without being flashy or overwhelming.
• Adaptable: CoCo can seamlessly change colors to match an institution's branding, giving the institution a College Companion of their own.
• Accessible: With big expressive eyes, an ever-ready thumbs-up, and a quietly brilliant demeanor, CoCo makes advanced functionalities feel intuitive, approachable, and easy to use for everyone.

"We are thrilled to introduce CoCo, a character that truly encapsulates the essence of College Companions," said Bob Atkins, Founder of Gray Decision Intelligence.  "CoCo is more than just a digital assistant; it's a supportive, intelligent, and adaptable guide designed to make the higher education journey smoother and more engaging for every user.  We believe CoCo will foster a deeper connection with our platform, making advanced AI tools feel friendly."

How CoCo Will Enhance the User Experience:

CoCo's integration will provide dynamic support throughout the user's journey within the College Companions apps:

• Onboarding: CoCo will welcome new users with friendly tips and guidance, making initial navigation seamless.
• Contextual Help: During challenging moments or when specific information is needed, CoCo will pop up with relevant assistance.
• Celebrations: CoCo will offer a cheerful thumbs-up to acknowledge milestones and achievements, adding a touch of encouragement.
• Warnings or Errors: With a surprised or concerned expression, CoCo will alert users to potential issues or actions that require attention, ensuring nothing is missed.

Furthermore, CoCo's unique color adaptability allows it to change colors to match a university's branding.  This feature promotes institutional ownership while maintaining CoCo's consistent character identity across all client schools.

The addition of CoCo reinforces College Companions' commitment to leveraging cutting-edge AI to create user-centric, intuitive, and effective solutions for colleges and universities of all types.

Gray DI's College Companions™ is an innovative suite of specialized artificial intelligence applications designed to significantly enhance the college experience for students, professors, and staff.  These cutting-edge solutions include Gray DI's first-ever student-facing applications, which augment critical functions such as career counseling, tutoring, and communications.

Gray DI is dedicated to enabling educators through technology. Our Program Evaluation System empowers institutions to drive revenue, reduce costs, and build sustainable program portfolios.  We are revolutionizing this system with artificial intelligence, starting with the Economics Agent, which provides intuitive natural language analysis of complex program economics. Our AI-driven Predict Program Size with Pro Forma Financials tool further enhances planning by forecasting enrollment and 10-year financial viability.

Contact:  Mary Ann Romans, Associate Vice President of Marketing, Gray Decision Intelligence, maryann.romans@graydi.us, 617-366-2838, GrayDI.us.

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SOURCE Gray Decision Intelligence