Introducing SPOOGE, the Bold New Suncare Brand That's Serious About Skin Protection--But Doesn't Take Itself Too Seriously

RENO, Nev., July 15, 2025 /PRNewswire/ -- SPOOGE, the newest skincare-meets-suncare brand, launched today at Cosmoprof North America—bringing a bold, fresh take to SPF: dermatologist-developed, high-performance, and unapologetically fun.

Co-created by double board-certified dermatologist, Dr. Whitney Hovenic and Hillary Schieve, a kidney transplant survivor with increased skin cancer risk, SPOOGE was born out of real skin needs and a clear gap in the sunscreen market.

"We wanted to create sunscreen that feels like skincare—something people actually look forward to using," says Dr. Hovenic. "Because sun protection shouldn't feel clinical or boring. And most importantly, I'm tired of removing skin cancer from young patients! I want you to use protection so you don't have skin regrets later."

More than just sunscreen, SPOOGE is encouraging everyone to use protection by branding as an all-screen. Designed for all day, all seasons, and all-weather wear, the formulas go beyond basic UV defense—infusing skin-first ingredients into high-performance mineral blends that feel as good as they protect.

Melanoma rates are on the rise—especially among younger people—and SPOOGE is flipping the script on traditional suncare. Short for Shield People Optimally Outdoors Guard Everyone, SPOOGE may have a playful name, but its mission is serious: protect skin, spark conversation, and shift the narrative around sunscreen from obligation to daily ritual.

"As a transplant survivor, I've lived with an increased risk of skin cancer for years, but I never found a sunscreen that truly fit into my everyday life," shares Schieve. "SPOOGE is about changing that. We wanted to make SPF feel personal—bold, accessible, and unapologetically real."

The launch collection includes four habit-forming, mineral-based all-screens that deliver broad-spectrum protection and work like skincare:

• The OG (Face + Body): This high-performance (SPF 30) hero is full of hydrators and antioxidants, such as vitamin C, vitamin E, and aloe leaf juice, to protect your parts all day, every day. The OG delivers a sheer, lightweight, non-greasy finish that blends in seamlessly. No chalky mess, no sticky feel.
• Cheeky (Face + Body): A shimmering, illuminating mineral all-screen (SPF 30) that protects you from cheek-to-cheek—literally. Infused with caffeine, magnesium, and uva-ursi extract to help brighten and firm, plus iron oxides for a subtle glow. Inspired by cheeky bikinis and the rise in young women getting melanoma, it's SPF that doesn't skip the buttocks.
• Dew Me (Face - Tinted): A glowy, hydrating all-screen (SPF 30) that acts like skincare—powered by hyaluronic acid, niacinamide, allantoin, and iron oxides for blue light protection and a radiant, dewy finish.
• Ghosted (Face): An oil-free, mineral all-screen (SPF 30) with a cloud-like feel that blends in seamlessly-no chalky mess. Bisabolol, squalane, and vitamin E calm and hydrate for your smoothest skin yet.

All SPOOGE formulas are vegan, reef-safe, and free from harsh chemicals— no chalky mess, no greasy residue, no overcomplicated routines.

SPOOGE is now available to shop at SPOOGE.co.

About SPOOGE
SPOOGE is your new favorite habit-forming SPF—designed for all day wear, all weather, and all seasons. SPOOGE develops products that are skincare-first, mineral-based, dermatologist-developed, and high-performance so you never want to go without protection. For more, visit www.spooge.co.

Press Contact: spooge@evolvemkd.com

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SOURCE SPOOGE