JUICY COUTURE FRAGRANCES LAUNCHES JUST MOI, A NEW PRESTIGE EAU DE PARFUM FOR THE BOLD AND UNAPOLOGETICALLY AUTHENTIC

Just Moi embraces a new generation of beauty consumers, while staying true to the DNA of Juicy Couture Fragrances

NEW YORK, July 14, 2025 /PRNewswire/ -- Today, Juicy Couture Fragrances introduces Just Moi, a bold new Eau de Parfum for the confident, expressive woman who lives by her own rules. Launching under the Revlon Fragrances umbrella, Just Moi builds on the legacy of the iconic Viva La Juicy collection – ushering in a new chapter that resonates with today's beauty-forward generation while honoring the spirit of indulgence and self-expression that defines the Juicy name.

"For nearly two decades, Juicy Couture Fragrances has been a defining force in the perfume industry. As Revlon Fragrances continues to evolve, we remain dedicated to leading innovation while embracing the next generation of fragrance lovers who are eager for bold and exciting new scents," says Ron Rolleston, General Manager of Revlon Fragrances.

Designed by renowned perfumers Gabriela Chelariu and Alexis Grugeon for the woman who lives by her own rules, this deliciously addictive fragrance opens with an enveloping bouquet of Magnolia, delicate Cacao Blossom and a kiss of sweet Plum Nectar. Indulge in smooth Crème de Cacao and soft Jasmine Sambac while the dry down of rich Cacao Bean, velvety Vanilla-Ambrox, creamy Sandalwood and Warm Musk leave a bold and long-lasting finish. Just Moi encourages wearers to be bold, leave their mark and embrace "me, myself and moi."

"Juicy Couture's fragrance has long been a cultural icon, known for turning heads and rewriting the rules of fashion," says Christina Martin Pieper, EVP, Brand - Lifestyle at Authentic Brands Group, owner of Juicy Couture. "With Just Moi, we are honoring that legacy while introducing a new chapter that speaks to the next generation. This launch reflects our commitment to evolving the brand with intention and authenticity, creating products that inspire confidence, self-expression, and individuality for years to come."

The elevated packaging with a bottle inspired by vintage French champagne glasses reinforces the fragrance's bold femininity and effortless elegance with its sculpted silhouette, soft pink hue, and luxe gold detailing. Finished with a playful, textured black ribbon and gold script, it's an effortlessly cool statement piece for any fragrance collection that serves as a reflection of the Just Moi persona.

Just Moi by Juicy Couture Fragrances will launch online at Amazon, Ulta, Macy's, Boscov's and Belk on July 14th, with in-store availability starting in early August, and at Nordstrom this Fall. The scent comes in sizes^* ranging from 0.17 FL OZ. to 3.4 FL OZ. Hi-res images of Just Moi and the Just Moi campaign can be found here.

^*Please note, sizes and pricing are subject to availability based on retailer. Please reference contact listed for further details.

© 2025 Just Moi Juicy Couture is a trademark owned by ABG Juicy Couture, LLC and is used under license.

About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy Couture discovers the couture in the everyday and delivers an element of surprise in all its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world's top prestige fragrances and are available in 25,000 points of sale.

For more information, visit juicycouture.com. Follow @juicycouture on Facebook, X and Instagram.

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SOURCE Juicy Couture Fragrances