Martus Solutions Unveils Client Accounting Services Program to Help Accounting Firms Thrive Amid Industry Shortage

Martus Accounting Program provides outsourced accounting and advisory teams with collaborative, automated solutions to reduce workload and increase client value.

GREENVILLE, S.C., June 25, 2025 /PRNewswire/ -- Martus Solutions, a leader in smarter budgeting, forecasting, and reporting, is proud to announce the launch of its Martus Accounting Program(MAP), designed specifically for modern accounting firms, fractional CFOs, and outsourced finance teams. Alongside this launch, Martus has appointed Cameron Sigurdson as Director of Client Accounting Services to lead the strategic direction and growth of the initiative.

The MAP Program directly addresses the challenges firms face today, especially in the wake of persistent staffing shortages and increasing demand for value-added advisory services. Built for scale, the program gives outsourced accounting professionals access to automation, collaborative budgeting tools, and real-time financial visibility, all without increasing headcount.

"The accounting industry's talent shortage presents real challenges, making scalable, efficient technology solutions more essential than ever," said Bill Cox, CEO of Martus Solutions. "Cameron's experience and deep understanding of both the software landscape and CAS client needs will be instrumental in helping firms modernize their offerings and drive long-term growth."

What Makes the Martus Accounting Program Program Different:

• Built for CAS and advisory: Tailored for outsourced accounting, fractional CFOs, and advisory-first firms.
• Fast, cost-effective implementation: Firms can onboard clients quickly with minimal lift and full role-based training, coupled with a dedicated CAS client portal
• Partner-first model: Dedicated success teams guide each partner with white-glove support, adoption strategy, and long-term growth planning.
• Nonprofit-ready, industry-flexible: Designed to serve both general business clients and those with specific nonprofit needs.

Already, several Top 100 CAS firms and advisory firms have adopted Martus to simplify client reporting, improve budgeting collaboration, and integrate FP&A into their tech stack. This includes mid-sized firms managing both back-office delivery and strategic financial planning.

Leading the Martus Accounting Program is Cameron Sigurdson. He brings over a decade of experience in sales and leadership, with expertise in Payroll, Human Capital Management (HCM), and Accounts Payable software, giving him unique insight into the challenges today's accounting professionals face. In his prior role, Cameron oversaw CAS and bookkeeper programs at Ottimate.

"I'm thrilled to join Martus Solutions as we launch our CAS initiative," said Sigurdson. "The accounting industry is evolving, and Martus is perfectly positioned to help firms navigate these changes effectively and efficiently. By combining automation with a collaborative budgeting platform and powerful reporting that virtually eliminates the need to distribute reports, we enable our partners to enhance client relationships, scale their practices sustainably, and differentiate themselves in a competitive market."

The Martus Accounting Program is now available to accounting firms and fractional CFO practices seeking to optimize their financial advisory offerings.

For more information about MAP, visit https://www.martussolutions.com/partners/casprogram

About Martus Solutions

Martus Solutions delivers innovative, cloud-based budgeting, forecasting, and reporting tools designed to simplify financial management and planning. Serving over 1,000 nonprofits, faith-based organizations, and businesses worldwide, Martus empowers financial teams to collaborate effectively, gain real-time insights, and drive strategic decisions.

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SOURCE Martus Solutions