Olympic Medalist Katharine Berkoff Smashes American Record and Signs Multiyear Deal with Global Swimwear Brand, A3 Performance!

INDIANAPOLIS and NEW YORK, June 26, 2025 /PRNewswire/ -- Olympic medalist, Katharine Berkoff, continues to make waves in the swimming world—this time by setting a new American Record and U.S. Open Record in the Women's 50m Backstroke with a blistering 26.97 seconds at the 2025 U.S. National Championships in Indianapolis.

This historic swim comes less than a year after Berkoff earned a gold medal in the 4×100 Medley Relay and bronze in the 100m Backstroke at the 2024 Paris Olympics—making her the first NC State women's swimmer to medal at the Olympic Games. Berkoff now ranks #2 all-time globally in the 50m Backstroke, just 0.11 seconds shy of the world record, solidifying her reputation as one of the fastest female backstrokers in history.

In tandem with her record-breaking performance, A3 Performance—a global leader in high-performance swimwear—has officially announced a multiyear endorsement deal with Berkoff. The partnership marks A3's first-ever exclusive contract with a U.S. Olympic swimmer, signaling a new era for the brand.

"Katharine is an exceptional athlete and person. When we met for the first time, I knew this was the right relationship for us. Then she went out and broke the American Record. We're excited to see what the future holds for Katharine and A3 as we continue to work together." said Dan Meinholz, Founder and CEO of A3 Performance. "Her relentless pursuit of excellence and dynamic presence both in and out of competition align perfectly with our brand's vision for innovation and inspiration. We're honored to support her next chapter."

Berkoff echoed the excitement, stating:

            "The A3 Performance suit is incredible. I truly feel the difference, and when you are swimming against the best athletes in the world, you have to believe you are in the best suit. A3 Performance is for me."

About Katharine Berkoff

• Olympic Medalist: Paris 2024 – Gold in 4×100 Medley Relay, Bronze in 100m Backstroke
  
  
• Record Breaker: Current American Record Holder in 50m Backstroke (26.97)
  
  
• NCAA Star: Five-time NCAA Champion, 30-time All-American, and five-time ACC 100-yard Backstroke Champion at NC State
  
  
• Legacy & Leadership: Daughter of Olympic gold medalist David Berkoff, Katharine brings generational talent and modern-day charisma to her sport

Why A3 Performance Partnered with Berkoff

• Elite Performance Alignment: Her record-breaking pedigree mirrors A3 Performance's commitment to elite, innovative performance gear.
  
  
• Authenticity & Credibility: With deep roots in swimming and a rising voice in the sport, Berkoff is a trusted ambassador.
  
  
• Cultural Relevance: Her strong personal brand, engaging social media presence, and relatability appeal to both aspiring swimmers and fitness-minded audiences.

What's Ahead: The A3 Performance x Katharine Berkoff Partnership

• Promotion of A3's performance swimwear lines, including the brand's newest next-gen competition suit – PRANA – launching in July
  
  
• Digital campaigns focused on training, lifestyle, and mental toughness
  
  
• Fan-facing activations at national events, clinics, and youth swim camps
  
  
• Product collaboration on elite-level suit design and development

"Katharine isn't just pushing boundaries in the water—she's inspiring confidence and positivity in athletes everywhere," said Evan Morgenstein, CEO of The Digital Renegades/CelebExperts and Berkoff's talent manager. "This deal with A3 Performance is just the beginning of a new chapter in her career and brand influence."

About A3 Performance

A3 Performance is an award-winning global swimwear and performance apparel brand recognized for its technological innovation, durability, and sustainable design. The company supports athletes from grassroots swim schools to elite international competition, combining performance-driven fabrics with athlete-centric engineering.

About The Digital Renegades

The Digital Renegades, a division of CelebExperts, is a full-service talent management and influencer marketing agency specializing in food, fitness, lifestyle, and Olympic-level talent. Representing top-performing digital creators, authors, and athletes, the agency builds authentic partnerships and delivers measurable ROI across social, retail, and media platforms.

Work with Katharine Berkoff

For brand partnerships, media appearances, or ambassador opportunities, please contact
evan@celebexperts.com

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SOURCE CelebExperts