Primark to Make its Tennessee Debut at Wolfchase Galleria in Memphis on July 24

Global fashion favorite lands in Memphis with its first-ever Tennessee store, bringing trend-forward looks at prices shoppers will love

MEMPHIS, Tenn., June 25, 2025 /PRNewswire/ -- Primark, the international retailer offering quality fashion at value prices, announced today the upcoming grand opening of its first-ever store in Tennessee, located at Wolfchase Galleria in Memphis. This marks a significant milestone, as it's Primark's 31st U.S. store, now spanning 13 states. The Memphis location is the first of two planned openings in the state, with a second store coming soon to CoolSprings Galleria in Franklin.

Spanning over 35,600 square feet, the new Primark store will bring Memphis shoppers an exciting selection of on-trend fashion, everyday essentials, stylish homeware, and beauty favorites, all at Primark's famously low prices. With unbeatable value on the looks they love, customers will quickly discover why families across the US are embracing Primark's unique blend of style, quality, and affordability.

"Bringing Primark to Tennessee is a proud and exciting milestone for us," said Kevin Tulip, President of Primark US. "As we grow our footprint across the Southern US, we're thrilled to open our doors at Wolfchase Galleria and introduce Memphis shoppers to the incredible value and style that has made Primark a go-to destination for families and fashion lovers around the world."

In preparation for the opening, Primark's Talent Acquisition team is searching for retail colleagues to fill full- and part-time roles. All available roles can be viewed and applied for on the Primark Careers Site and successful applicants can look forward to Primark's competitive salary, with sales associate base pay starting at $15.00 an hour and $0.50 per hour increases at 6 months and 12 months of continued employment.

To kick off the grand opening weekend, Primark will be hosting a full lineup of fun and festivities beginning on July 24. Shoppers can enjoy live music from a local DJ, exciting giveaways, and tasty local treats for early arrivals. Adding to the excitement, beloved characters Bluey and Bingo will make special in-person appearances on Saturday, July 26 at 10 a.m., 11 a.m., 1 p.m., and 2 p.m. CT, ready to greet fans and pose for photos. Guests can explore Primark's playful Bluey collection, featuring everything from cheerful apparel to must-have merchandise inspired by the hit show. For more details visit here.

Just in time for football pre-season, fans can also gear up with all-new Tennessee Titans NFL merch, available at the grand opening. For basketball lovers, an exclusive NBA collection spotlighting the Memphis Grizzlies is set to launch at this location later this fall.

To help shoppers find what they're looking for at Wolfchase Galleria, Primark's website allows customers to browse its product offerings and check which products are available in their local store. To check it out, please visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more.

About Primark
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has 450 stores globally and continues to expand.

Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year program that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled a series of commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain. More information can be found here.

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SOURCE Primark