Viral Nation and FORTÉ Entertainment Partner with Creator Jools LeBron on Premium Docuseries 'Beyond Demure'

From a cashier counter to the red carpet—Jools LeBron steps out from behind the meme and into her real life in an unfiltered, deeply personal new series.

TORONTO, June 26, 2025 /PRNewswire/ -- Viral Nation, a leading social-first marketing and talent representation agency, and FORTÉ Entertainment, the International Emmy Award-winning production company behind HOW I GOT HERE and THE DEATH COAST, are excited to announce their partnership with TikTok sensation Jools LeBron to develop Beyond Demure, a new premium docu-series marking a bold entry into creator-first storytelling, blending real-time internet virality with an emotionally resonant, long-form narrative.

After an emotional TikTok moment at her day job went viral, Jools captured the internet's attention. A beacon of positivity, she's showcased how going viral can lead to happiness, success, and life-changing opportunities. Beyond Demure goes beyond the "very demure, very mindful" meme to reveal the woman behind it: a proud transgender trailblazer whose infectious wit and honesty have inspired millions.

Beyond Demure follows Jools' pursuit of lasting fulfillment—from personal milestones like funding her transition, to collaborations with Netflix, Verizon, and PopSockets. It's a story of transformation, joy, and how one viral moment became a springboard to a life lived out loud.

"Being 'demure' was never about being small, it's about owning who I am and living my truth unapologetically," said Jools Lebron. "Social media gave me a voice to connect and tell my story, and Beyond Demure is about how it helped me find my true self while inspiring others to do the same."

Beyond Demure challenges expectations, redefining what it means to "make it" online. Raised in a conservative half-African-American, half-Puerto Rican family in Chicago, Jools grew up not fitting in—but now, she's forging a path only she could walk. She's doing it her way: loud, honest, joyful, and "very demure."

Viral Nation's expanding original IP business, encompassing unscripted, scripted, and animated content, marks another milestone with Beyond Demure. "At Viral Nation, we've always believed in the power of creators—and Jools is a cultural force," said Paul Telner, Head of Programming, Viral Nation. "Her story is proof that the internet can do more than entertain, it can elevate and empower. Beyond Demure is the positive social media story we need."

Beyond Demure is the latest addition to a growing slate of creator-first content from FORTÉ Entertainment, known for blending authentic, emotionally driven storytelling with broad commercial appeal. The company is expanding its unscripted slate with projects that center around cultural disruptors, boundary-pushers, and transformational narratives.

"At FORTÉ, we've always believed the most powerful stories are the ones that live at the edge of culture, where change is happening in real time," said Andrea and Mitch Gabourie, co-founders of FORTÉ Entertainment. "Jools is a generational talent, and Beyond Demure is exactly the kind of creator-driven series we believe today's audiences and platforms are hungry for."

For more information, visitviralnation.com and forte-entertainment.com.

About Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, experiential marketing, social strategy, and our talent representation agency. Our AI-powered brand safety solution, Secure, enables us to maximize creator partnerships while safeguarding our brand reputation. Viral Nation powers global growth for brands like e.l.f. Cosmetics, Audible, A24, MGM Resorts International, Microsoft, Tencent, Zillow, and Walmart are redefining how brands engage and thrive in an ever-evolving digital world.

About FORTE Entertainment
Now in its 10th year, FORTÉ Entertainment is a multi-disciplinary production company known for fearless storytelling and a sharp eye for talent. Led by internationally award-winning creators Andrea and Mitchell Gabourie, FORTÉ produces high-impact content across factual, lifestyle, scripted, and kids' genres for audiences worldwide. From critically acclaimed docs to hit lifestyle formats, the company blends global production power with an indie spirit. Backed by a decade of excellence, FORTÉ projects have been recognized with International Emmy Awards, Banff Rockie Awards, Canadian Screen Awards, and more. 

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SOURCE Viral Nation