Ampersand, Inc. and Anew Advisors, LLC Partner to Protect First Responders' Savings

National Firms Join Forces to Deliver Custom, High-Yield, FDIC-Insured Solutions

WAUKESHA, Wis., June 4, 2025 /PRNewswire/ -- Ampersand Inc., a Waukesha-based financial services firm and Anew Advisors LLC, a national wealth management group specializing in serving first responders, are proud to announce a new partnership focused on delivering cash management solutions that prioritize safety, performance, and peace of mind. Together, they will offer best-in-class, high-yield savings products that are fully FDIC insured and designed to generate competitive returns.

Industry-leading service and a focus on protecting customer's cash is at the core of Ampersand's business, boasting an impressive roster of banking partnerships that allow customers to work with partners that are best suited for their unique business and banking needs. This customer-first approach is shared by the team at Anew Advisors, whose mission is to help first responders build a financial legacy that is safe and secure.

"Partnering with Ampersand is a natural next step for Anew Advisors," said Glen Colwell, Founder of Anew Advisors. "Our clients, first responders across the country, deserve access to secure, high-yield savings options that align with their financial goals. This collaboration enhances our ability to provide such solutions."

"Cash management is a critical component of any well-rounded financial strategy," added Nick Schneider, VP of Investment Strategy at Anew Advisors. "By partnering with Ampersand, we can offer our clients savings solutions that are both safe and productive, ensuring their hard-earned money works as diligently as they do."

In the wake of recent high-profile bank failures, deposit security has become a growing concern. A recent survey commissioned by Ampersand found that 55% of respondents are worried about the safety and soundness of their banks. This partnership ensures that Anew Advisors' clients won't have to choose between safety and yield—their deposits will be fully insured and working harder for them. 

"No one should have to trade safety for performance," said Kelly A. Brown, CEO of Ampersand, Inc. "We're thrilled to partner with Anew Advisors to protect the savings of our first responders – the people who protect all of us every day."

About Ampersand, Inc.:

Ampersand, Inc. is a Midwest-based financial services firm, founded by highly experienced banking professionals, and dedicated to addressing the distinct treasury management needs of financial institutions and depositors.

The Ampersand team has more than 200 combined years of extensive experience in banking and treasury management and is supported by co-lead investors JAM FINTOP and Patriot Financial Partners. For more information on how Ampersand is pioneering treasury management and values-based banking, visit www.trustampersand.com.

About Anew Advisors:

Anew Advisors, LLC is a national financial advisory firm specializing in providing investment services to first responders, including police officers and firefighters, across the United States. Founded in 2020, the team combines nearly 60 years of experience in the financial industry with over 60 years in the first responder sector.

As a Registered Investment Advisor (RIA), Anew Advisors offers fiduciary investment services tailored to the unique financial challenges faced by first responders. Their mission is to provide honest, impactful advice to help first responders build a secure financial legacy for their families and communities. For more information, visit www.anewadvisors.com

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SOURCE Ampersand