Bazooka Brands™ Unveils Juicy Drop® Gummy Mystery Cube and Juicy Drop® MashUps at the 2025 Sweets & Snacks Expo
Innovative gummy technology and customizable candy formats deliver next level interactive experiences
INDIANAPOLIS, May 12, 2025 /CNW/ - Bazooka Brands™, a leader in interactive candy experiences, is proud to announce two exciting innovations in its powerhouse Juicy Drop® lineup at the 2025 Sweets & Snacks Expo: Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps. These latest product debuts continue the brand's legacy of Edible Entertainment®, offering consumers new and novel ways to engage with candy like never before.
Juicy Drop Gummy Mystery Cube is a breakthrough gummy experience featuring an outer gummy cube that, when peeled back, reveals a surprise 3D animal-shaped gummy hidden inside! Developed by Amos®, the makers of the highly viral Peelerz®, this next iteration introduces a mystery element to the already popular peeling experience. Available in two delicious variety packs, Original and Wild Berry, Juicy Drop Gummy Mystery Cube includes land and sea animal varieties inside the gummy cube. Each cube delivers a dynamic, multi-texture, multi-flavor treat that's packed with fun and surprise.
Also launching at the show is Juicy Drop MashUps, a mix-and-match candy experience that puts flavor creation directly into the hands of consumers. Each portable and refillable container includes sweet chewy sheets and sour crunchy candies that come in two sour intensity levels. Available in three Juicy Drop fan-favorite flavors: Knock-Out PunchTM, Blue Rebel®, and Watermelon Blast, Juicy Drop MashUps encourage edible exploration as every bite is a new adventure! A QR code on pack brings consumers to a Juicy Drop gaming platform, which adds an extra layer of digital engagement, making this the ultimate interactive treat for today's candy lovers.
"Juicy Drop continues to lead the way in redefining what candy can be," said Becky Silberfarb, VP of Marketing at Bazooka Brands. "These latest innovations are born from listening closely to our consumers and reflect our commitment to bold flavor, quality products, and immersive, multi-texture experiences. Each offering is crafted to spark creativity and deliver a one-of-a-kind candy journey with every bite. We're excited to debut them at this year's Expo."
These new products build on the viral success of Juicy Drop® Gummy Dip 'N Stix, which launched in 2021 and captured Gen Z across TikTok with over 20 million views, followed by strong success at retail. Juicy Drop's momentum shows no signs of slowing. The brand continues to build on its significant growth in the gummy category. From viral hits to massive retail wins, Juicy Drop delivers innovative, multisensory experiences that resonate deeply in today's market.
In addition to product debuts, the Bazooka Brands booth will offer a fully immersive experience at this year's show, including appearances from the iconic Bazooka Joe himself for live photo ops. Media and attendees are encouraged to stop by for a firsthand look at the new formats and a taste of what makes Bazooka Brands a leader in confectionery.
The 2025 Sweets & Snacks Expo takes place from Tuesday, May 13 to Thursday, May 15 at the Indiana Convention Center in Indianapolis. Be sure to visit Bazooka Brands at Booth #5002 to experience the all new Juicy Drop® Gummy Mystery Cube, Juicy Drop® MashUps, and more!
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SOURCE Bazooka Brands