Beverage Innovator Draft Top Launches New Colorways of Their Fan Favorite Draft Top Lift Universal as The Brand Continues to Change the Way Consumers Enjoy Canned Beverages
As Consumer Demand Grows, Draft Top Continues to Provide Consumers with Innovative Beverage Tools Designed for Cans of All Sizes
NEW YORK, April 30, 2025 /PRNewswire/ -- Draft Top, the innovative lifestyle brand that is redefining the way consumers enjoy canned beverages, today announces an expansive colorway expansion of their fan favorite Draft Top Lift Universal, a handheld bartool that seamlessly transforms canned beverages into formal cups within seconds. The Draft Top Lift Universal, which originally launched in September 2024, is the second iteration of the brand's hero handheld tool, with new and improved upgrades, including the ability to lift the tops of canned beverages of all sizes.
The Draft Top Lift Universal will now be available in multiple colors including white, forest green, red, purple, blue, and a USA print, with more colorways launching throughout the summer. Customers will now also have the option to fully customize their Draft Top Lift Universal by uploading your favorite images, logos, names and more for the ultimate personal beverage experience.
"Our goal from day one was to transform the simple act of consuming a beverage into an immersive moment of pleasure," commented Armand Ferranti, President & Co-Founder of Draft Top. "As our consumer demand continues to grow and diversify, we're excited to continue expanding our product lineup, providing customers with a more personalized experience fit for their unique tastes and preferences."
Like all of Draft Top's products, the Draft Top Lift Universal aims to elevate the sensory experience of canned beverages, providing the same rich sensory experience as drinking from a glass by removing the top of the lid creating smooth edges, allowing users to fully enjoy the aroma and flavor of their favorite drinks. Designed to work seamlessly with all can sizes - slim, standard and everything in between - this versatile tool is perfect for transforming any canned beverage into an open-topped experience, eliminating the need for single use cups or added glassware.
Ideal for beer/canned cocktail aficionados, outdoor enthusiasts, party hosts, bachelor/bachelorette parties and anyone looking to enrich their beverage experience, the Draft Top Lift Universal offers an innovative solution that caters to a broad audience seeking to bring a touch of refinement and convenience to their casual drinking occasions.
Committed to quality, innovation, and the consumer experience, Draft Top is pioneering a new way to enjoy the world's best canned drinks, making every sip an opportunity to savor life to the fullest. The Draft Top Lift Universal is available for purchase now online at drafttop.com, retailing for $16 USD. Draft Top Lift Universal Customization begins at $21 (Price Per Unit, Minimum quantities beginning at 6). For more information on the product and to view Draft Top's lineup of other beverage innovations, visit drafttop.com and follow us on Instagram at @drafttop.
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About Draft Top:
Draft Top is an innovative lifestyle brand that is redefining the way consumers enjoy canned beverages. Founded on the belief that the experience of drinking from a can should be as rich and enjoyable as from a glass, Draft Top introduces a suite of tools designed to enhance the sensory experience of canned drinks. With products like the Draft Top Lift, Can Clips, and the DT Pro, the company transforms the simple act of consuming a beverage into an immersive moment of pleasure. These patented gadgets are engineered not just for functionality but to elevate the drinker's experience by removing the entire top of the can, thereby enhancing aroma and flavor accessibility. Ideal for beer aficionados, outdoor enthusiasts, and anyone looking to enrich their beverage experience, Draft Top's innovative solutions cater to a broad audience seeking to bring a touch of refinement and convenience to their casual drinking occasions. Committed to quality, innovation, and the consumer experience, Draft Top is pioneering a new way to enjoy the world's favorite canned drinks, making every sip an opportunity to savor life to the fullest. For more information, follow the brand online at drafttop.com and on Instagram at @drafttop.
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SOURCE Draft Top