Campari® Celebrates Its Signature Spritz in the Heart of Downtown NYC

For One Weekend Only, The Iconic Italian Red Bitter Invites You to Join Us for An Italian Aperitivo Experience

NEW YORK, June 3, 2025 /PRNewswire/ -- Campari®, curator of aperitivo occasions, is inviting brand fans to celebrate with Campari Spritz. Helming from Milan, Campari Spritz is more than just a drink — it's an experience. A symbol of the aperitivo ritual, Campari ranks as the #1 Bestselling Liqueur* for the sixth consecutive year, with its unmistakable vibrant red color shining at the heart of the Campari Spritz.

The spritz, in general, has become part of the U.S. cultural lexicon, a staple on menus and a top lower-ABV cocktail option. With a legacy dating back to 1860, Campari established itself as the iconic aperitivo at the heart of iconic cocktails, including the Campari Spritz, and continues to stand out with its undeniable red hue at the center of sophisticated moments.

Campari invites aperitivo lovers and fans alike to experience the eclectic, creative scene, accompanied by the unmistakable taste of the Campari Spritz. The red drenched takeover in NYC's cultural hub offers guests the opportunity to experience the world of Campari and its collaborative spirit, through an authentic aperitivo ritual and local business activations.

"The Campari Spritz perfectly blends sociability and sophistication, making it the perfect choice for upscale aperitivo moments", said Allison Varone, Head of Marketing at Campari America. "By teaming up with local businesses to create the Campari Spritz Square, Campari is thrilled to welcome guests to experience the mature essence of Italy in the heart of downtown NYC."

VISIT CAMPARI SPRITZ SQUARE

The Campari Spritz Square will commence the weekend of June 14-15, transforming the heart of New York's trendy micro-neighborhood located within Chinatown and the Lower East Side into a vibrant celebration of the pleasantly bitter, effortlessly sophisticated Campari Spritz. The red-drenched experience offers a unique Italian oasis for sophisticated artists, storytellers and creatives to socialize amidst the bustling streets of downtown. With art and creativity at the forefront, Campari will curate a takeover that marries the cool, lively energy downtown with the beloved Italian ritual of gathering over food and drink.

171 E. Broadway will serve as the takeover's main hub, offering guests a Campari Spritz experience paired with a curated aperitivo menu. Throughout the weekend, spritz fans and eclectic city goers can explore exclusive Campari offerings at multiple partner locations, including bespoke jewelry at Susan Alexandra, an artful display at Coming Soon, and a "spritz and shop" event at Colbo featuring a live DJ, light bites, and the iconic cocktail.

Reservations for the Campari Spritz experience will be available via Resy beginning Tuesday, June 3. Guests 21+ can book for Saturday, June 14, or Sunday, June 15, with seating times at 3:30pm or 5:30pm ET. Partner store activations participating in the Campari Spritz Square takeover will run from 3-7pm. Sign up for Campari's newsletter today at www.campari.com to receive exclusive access for early booking.

Stay up to date on everything happening at the Campari Spritz Square by following @Campariofficial on Instagram.

As you enjoy the Campari Spritz, Campari reminds you to please do so responsibly.

CAMPARI SPRITZ RECIPE
Ingredients

• 2 parts Campari
• 3 parts Cinzano Prosecco D.O.C
• 1 part Soda Water
• Ice
• Orange Slice

Method

• Pour the prosecco, Campari and soda water directly into an ice-filled wine glass
• Garnish with a slice of fresh orange

*Drinks International's 2024 Cocktail Report

ABOUT CAMPARI 
Campari, the iconic, unforgettable Italian red spirit sitting at the heart of some of the world's most famous cocktails. Campari was founded in Milan in 1860 by Gaspare Campari, and pioneered by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been altered since. Vibrant red in color, Campari's unique and multi-layered taste is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water. As well as being unique and distinctive, Campari is extremely versatile, offering boundless and unexpected possibilities. As a source of this passionate inspiration since its creation seen through its founders' creative genius, artists in different fields and the world's best bartenders, Campari stimulates your instincts to unlock your passions, inspiring limitless creations. For more information: www.camparigroup.com/en.

ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, including iconic brands like Aperol and Campari, Agave spirits such as Epsilon tequila, Whiskeys and Rum, with Wild Turkey and Appleton Estate, as well as Cognac and Champagne, including Courvoisier and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. 

For more information: http://www.camparigroup.com/en.
Please enjoy our brands responsibly.

MEDIA CONTACT
For media inquiries, please contact campari@mbooth.com

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SOURCE Campari America