Fueled by rapid growth, Alloy invests in new executives, products, and partnerships

NEW YORK, June 26, 2025 /PRNewswire/ -- Alloy, a leading identity and fraud prevention platform provider, announced it now serves over 700 clients globally, including financial institutions and fintechs such as Navy Federal Credit Union, Consumers Credit Union, Grasshopper Bank, and UK-based IG Group. Fueled by strong demand, Alloy grew revenue significantly while simultaneously improving profitability metrics—demonstrating the company's focus on sustainable growth.

"We're committed to approaching fraud prevention not just as a control function, but really as a growth driver," said Keith Kettell, Chief Revenue Officer at Alloy. "Helping our clients grow safely and efficiently has meant our business has grown right alongside them."

Financial institutions and fintechs are increasingly challenged to find the balance between optimizing growth and managing identity risk. Alloy was founded in 2015 to solve this core challenge and today continues to evolve to ensure that clients have the platform, solutions, and guidance they need to achieve smart growth. The company has offices in New York and London, where its UK-based team, clients, and revenue continue to grow rapidly in service of fintechs and financial institutions operating across multiple geographies.

To help clients not only prevent fraud attacks, but also respond to them in real time when they happen, Alloy recently launched Fraud Attack Radar, an AI and machine learning (ML)-powered solution that provides financial institutions and fintechs with actionable intelligence on fraud threats targeting new account creation. Fraud Attack Radar goes beyond a simple alert and instead provides potential insights into why a fraud attack is happening, who's behind it, and how to respond effectively. The product is the latest addition to Alloy's suite of actionable AI tools, which help clients assess risk both at the portfolio level (Fraud Attack Radar) and entity level (Entity Fraud Model) throughout the customer lifecycle.

Alloy also continues to invest in its industry leading network of solutions, channel, and systems integrator partners. The company recently announced new and expanded channel partnerships to provide customers of Q2, Narmi, Blend, and 10x Banking with access to Alloy's premier identity and fraud prevention platform across onboarding and ongoing use cases.

To provide financial institutions with best in class sources of fraud and compliance data, Alloy also added 18 solutions partners in the past year, including BioCatch, Innovis, and Data Zoo. Today Alloy provides pre-configured access to over 250 solutions—from device risk to behavioral biometrics and document verification.

In support of its next phase of growth, Alloy has made key additions to its executive team:

• Dustin Lawler joined as Chief Operating Officer, bringing over two decades of experience leading global technical teams at high-growth SaaS companies, most recently as an executive at Datadog. Lawler now oversees Alloy's technical solutions organization with a focus on maximizing the value of both Alloy's platform and highly experienced team for clients.
• Kim Nguyen has been promoted to Chief People Officer following five years of growing Alloy's global team. Under Nguyen's leadership, Alloy has been recognized as a Best Place to Work by Forbes, American Banker, Inc., and Built In, among others—a testament to the company's people-first culture. Nguyen will focus on building out Alloy's skilled workforce as the team continues to hire and grow.

"Alloy stands out in the industry due to the company's highly collaborative work with its clients, who view the Alloy team as trusted partners in the fight against fraud," said Dustin Lawler, Chief Operating Officer at Alloy. "I'm excited to be joining the company at such a pivotal point in its growth trajectory and helping our clients grow alongside us."

About Alloy
Alloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world's largest financial institutions and fintechs turn to Alloy's end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.

Contact:
Kylee Sibilia
Senior Communications Manager, Alloy
kylee@alloy.com

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SOURCE Alloy