GrowGeneration Buys Viagrow to Enhance E-commerce & Retail Presence

GrowGeneration Corp. GRWG announced that it acquired a domestic supplier of gardening and hydroponic equipment, Viagrow. This deal aligns with GRWG’s strategy of driving growth through higher-margin proprietary brands and broadening customer base.Details of GrowGeneration’s Viagrow DealViagrow was founded in 1998 in Athens, GA. It provides a selection of gardening supplies and currently has $3 million in annual revenues. Viagrow's products are available at top retailers and online.GrowGeneration will gain from Viagrow's strong presence in mass retail and e-commerce, as it will enhance GRWG’s ability to reach more customers and drive sales. The acquisition will further strengthen the company's omni-channel capabilities through improved e-commerce performance.The deal also expands GrowGeneration’s capacity to deliver professional-grade cultivation solutions to home gardeners and small-scale growers. This will allow the company to tap into a rapidly growing consumer segment.The acquisition is expected to be accretive to GrowGeneration’s gross margin in 2025. This will aid the company’s goal of achieving more than 30% margins through private-label expansion. GRWG will get a foundation for expanding its proprietary brands into mass retail through national partnerships.GrowGeneration will pay through a combination of cash and stock.GRWG’s Stock Price PerformanceIn the past year, the company’s shares have lost 47.8% compared with the industry’s 12% fall. Image Source: Zacks Investment Research GrowGeneration’s Zacks Rank & Stocks to ConsiderGRWG currently has a Zacks Rank #4 (Sell).Some better-ranked stocks from the basic materials space are SSR Mining Inc. SSRM, Alamos Gold Inc. AGI and Hawkins, Inc. HWKN. SSR Mining currently sports a Zacks Rank #1 (Strong Buy), and Alamos Gold and Hawkins carry a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.SSR Mining has an average trailing four-quarter earnings surprise of 58.8%. The Zacks Consensus Estimate for SSRM’s 2025 earnings is pegged at $1.14 per share, implying a year-over-year upsurge of 307%. SSR Mining has skyrocketed 147.9% last year.Alamos Gold has an average trailing four-quarter earnings surprise of 1.4%. The Zacks Consensus Estimate for AGI’s 2025 earnings is pegged at $1.24 per share, indicating year-over-year growth of 55%. Alamos Gold shares have surged 66% last year.Hawkins has an average trailing four-quarter earnings surprise of 8.2%. The Zacks Consensus Estimate for HWKN’s 2025 earnings is pegged at $4.37 per share, indicating year-over-year growth of 8.4%. Hawkins shares have jumped 55.5% last year.Only $1 to See All Zacks' Buys and SellsWe're not kidding.Several years ago, we shocked our members by offering them 30-day access to all our picks for the total sum of only $1. No obligation to spend another cent.Thousands have taken advantage of this opportunity. Thousands did not - they thought there must be a catch. Yes, we do have a reason. We want you to get acquainted with our portfolio services like Surprise Trader, Stocks Under $10, Technology Innovators,and more, that closed 256 positions with double- and triple-digit gains in 2024 alone.See Stocks Now >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Alamos Gold Inc. (AGI): Free Stock Analysis Report Silver Standard Resources Inc. (SSRM): Free Stock Analysis Report Hawkins, Inc. (HWKN): Free Stock Analysis Report GrowGeneration Corp. (GRWG): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks