Haut.AI Launches the SPF Truth Booth: See Your Future Skin - With and Without Sunscreen

The first-ever Gen AI-powered sunscreen effectiveness test visualizes long-term UV damage, inspiring smarter sun safety habits this summer

NEW YORK, July 15, 2025 /PRNewswire/ -- In celebration of UV Safety Awareness Month, Haut.AI, a science-first skincare SaaS company, launches the SPF Truth Booth. Most people know sunscreen matters, but now, they can see why. Powered by SkinGPT, Haut.AI's proprietary generative AI, this interactive tool simulates how the user's skin could age over time – with and without daily sunscreen protection.

Now live at www.haut.ai/spf-truth-booth, the SPF Truth Booth delivers personalized, hyper-realistic visualizations of skin changes caused by UV exposure. By simply uploading a selfie, users can view side-by-side simulations of their skin up to ten years from now – both protected by sunscreen and completely unshielded.

"Consumers are done with vague claims about product efficacy. They don't just want to hear about the science – they want to see it," said Anastasia Georgievskaya, CEO of Haut.AI. "SPF Truth Booth is more than just a digital filter. It combines generative AI with peer-reviewed science to create accurate simulations that make the long-term benefits of daily sun protection unmistakably clear."

Science You Can See: Personalized Simulations Rooted in Dermatological Research
Unlike basic AI filters or generic aging apps, the SPF Truth Booth is grounded in validated dermatological research and trained on a diverse global skin dataset. Haut.AI's SkinGPT engine analyzes individual skin features – such as texture, pigmentation, and elasticity – to project scientifically accurate changes over time.

This approach ensures that each visualization reflects not only scientifically supported trends in skin aging but also a highly individualized perspective, making it a powerful educational tool for people of all skin types and tones.

Why It Matters: Closing the Awareness Gap Around SPF
The launch coincides with UV Safety Awareness Month, a national initiative to promote sun protection and skin cancer prevention. While dermatologists consistently recommend daily use of broad-spectrum SPF, most people underestimate the long-term effects of sun damage. At the same time, interest in sunscreen efficacy has increased among Gen Z and Millennial audiences, fueled by viral skincare content and growing skepticism of beauty marketing claims.

Circana (formerly NPD Group) reports 87% of young skincare buyers trust proof of performance over influencer endorsements. The SPF Truth Booth meets this demand, pairing transparent science with accessible design to promote consistent sunscreen use and UV awareness.

Introducing the SPF Protection Power List: Science, Not Hype
In addition to the interactive SPF Truth Booth experience, Haut.AI is releasing its SPF Protection Power List, a data-driven ranking of the year's top-performing sunscreen formulas.
Developed through Haut.AI's proprietary SPF analysis framework, the list evaluates the most-reviewed facial sunscreens of 2025 across five key criteria: UV coverage, skin benefits, formula stability, environmental safety, and filter type. This framework is informed by Haut.AI's scientific pedigree: founded by biophysicists, bioengineers, and AI experts, the company has published more than 15 peer-reviewed research papers and developed industry-leading tools for personalized skincare evaluation. The result is a trusted, consumer-friendly guide to high-performance sunscreens. View the list here

About Haut.AI: Haut.AI is a SaaS technology company at the forefront of generative AI-powered skincare personalization. Founded by scientists and AI innovators, Haut.AI collaborates with leading beauty brands, including Beiersdorf, Ulta Beauty, and Grupo Boticário.
For more information, visit www.haut.ai | @haut.ai

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SOURCE Haut.AI