Health-E Commerce® to Showcase FSA and HSA Solutions at SHRM25 Annual Conference & Expo in San Diego

FSA Store® and HSA Store® will feature tools that enhance employee engagement and utilization, while fostering participant education and simplifying claims administration for employers and third-party administrators (TPAs)

DALLAS, June 17, 2025 /PRNewswire/ -- Health-E Commerce, the parent brand to FSA Store and HSA Store, announced today that it will exhibit at Booth #340 during the 2025 SHRM Annual Conference & Expo, taking place June 29 - July 2 in San Diego, CA. The Health-E Commerce team will showcase innovative tools and resources designed to help HR professionals increase ongoing awareness of and engagement with tax-free healthcare benefits like flexible spending accounts (FSAs) and health savings accounts (HSAs).

As the leading online stores that exclusively sell FSA- and HSA-eligible products and telehealth services, FSA Store and HSA Store empower HR teams with interactive tools and technology, deep educational resources, and the FSA/HSA expertise needed to improve employee financial wellness and benefits literacy. Attendees to SHRM 2025 will gain insights into how educational resources, compliance tools, and the guaranteed-eligible shopping experience at FSA Store and HSA Store  make it easier to communicate the value of pre-tax health accounts across diverse workforces.

"SHRM is a recognized leader for HR professionals, employers, digital health companies, and TPAs who are on the front lines of building effective, efficient, and engaging benefits strategies," said Steve Jackson, senior vice president of sales for Health-E Commerce. "We're proud to be involved with the SHRM annual conference, and we look forward to connecting with other industry leaders as we advance our mission to simplify tax-free healthcare accounts, making it easy for individuals to maximize their FSA and HSA benefits year 'round."

Health-E Commerce is a recognized leader in FSA and HSA education for consumers and organizations. The company's HSA Learning Center and FSA Learning Center serve up timely, hands-on articles and resources that help account holders understand and use their tax-free funds. In addition, the searchable eligibility list at FSAstore.com and HSAstore.com are widely used and referenced, as is the guaranteed-eligible shopping experience and promise that alleviates the guesswork of using tax-free funds. Health-E Commerce also delivers e-commerce technology capabilities for TPAs that improve FSA and HSA engagement and claims processing, as well as compliance expertise to reduce complications with reimbursements.

To learn more, visit FSA Store or HSA Store. For information about the SHRM 2025 conference, visit annual.shrm.org.

About Health-E Commerce

Health-E Commerce is the parent brand to FSA Store and HSA Store, online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill®, a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in expanding eligibility for important new product and telehealth services within the list of eligible medical expenses.

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SOURCE Health-E Commerce