It's Protein Time! Special Edition TruMoo® Milk Inspired by Marvel Studios' "The Fantastic Four: First Steps" Blasts Into Dairy Aisles with Fantastic Berry Flavor

Collect special edition drinking glasses that change color to reveal secret Super Hero art when cold milk strikes!

MINNEAPOLIS, July 1, 2025 /PRNewswire/ -- TruMoo is unleashing a fantastic experience this summer with a special edition TruMoo flavor and a set of color-changing glasses inspired by Marvel Studios' "The Fantastic Four: First Steps," in theaters July 25.

This summer, TruMoo, from farmer-owned Dairy Farmers of America (DFA), will hit dairy aisles with TruMoo "Fantastic Berry" Lowfat milk inspired by Marvel Studios' "The Fantastic Four: First Steps." This berry-flavored milk packs a delicious taste and mighty nutrition, including 8 grams of complete protein per serving, to transform ordinary summer days into super-powered adventures.

TruMoo is stretching the excitement with a series of "Power Up Your Pour" drinking glasses that harness fantastic color-changing technology to make characters appear every time a cold glass of milk is poured. Each glass features a different Super Hero, with the first glass available July 18, and three more designs landing weekly. Here's the launch timeline:

"POWER UP YOUR POUR" COLLECTION COUNTDOWN:

• 7/1: THE MILK IS HERE!
• 7/18 at Noon ET: HUMAN TORCH – Watch Johnny Storm flame on right before your eyes!
• 7/25 at Noon ET: INVISIBLE WOMAN – Witness Sue Storm appear from thin air!
• 8/1 at Noon ET: THE THING – See the clobberin' power of Ben Grimm's rocky exterior!
• 8/8 at Noon ET: MISTER FANTASTIC – Be amazed as Reed Richards stretches your imagination!

Each week, fans can claim a special edition drinking glass by uploading proof of their qualifying milk purchase to MarvelMilk.com to receive the featured glass while supplies last.

"When we say 'Power Up Your Pour,' we mean it. These glasses literally come to life with every pour, creating the kind of wow-factor that turns ordinary milk moments into extraordinary memories," said Rachel Kyllo, Chief Marketing Officer of Dairy Brands at Dairy Farmers of America (DFA).  "Seeing your favorite Super Hero appear on the glass captures the same wonder and excitement Marvel brings to fans. Meanwhile, the milk in the glass delivers the essential calcium, protein, and vitamins growing superheroes need to build their own cosmic powers every day." 

DFA regional brands like Alta Dena^®, Tuscan^® Dairy, and Garelick Farms^®, among others are also introducing superpowered packaging inspired by Marvel Studios' "The Fantastic Four: First Steps", giving consumers the option to celebrate the film's theatrical release with traditional white milk.

The TruMoo "Fantastic Berry" Lowfat milk inspired by Marvel Studios' "The Fantastic Four: First Steps" comes in half-gallons, and special edition packaged regional brand white milk is available in full-gallons. Both can be found in the dairy section at local grocers, Target, and Walmart while supplies last through September 2025.

To learn more about all qualifying products including the new TruMoo "Fantastic Berry" Lowfat milk inspired by Marvel Studios' "The Fantastic Four: First Steps", the special edition regional brand white milk with film-inspired packaging, and where to find TruMoo milk products near you, visit MarvelMilk.com.

About TruMoo^®
TruMoo is all about making the most of childhood fun with their Truly MOOlicious™ chocolate, strawberry and limited-edition flavored milk products. TruMoo is the best way to add flavor to your day and the most delicious moo'd booster on the market. Plus, all TruMoo flavored milk products provide essential vitamins and nutrients. TruMoo is a farmer-owned brand of Dairy Farmers of America (DFA), a national dairy cooperative owned by more than 10,000 family dairy farmers. For more information, visit trumoo.com.

For more information, contact:
Sierra Powers
FINN Partners
sierra.powers@finnpartners.com
412-512-3203

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SOURCE Dairy Farmers of America (DFA)