Jackson's Super Veggie Straws Officially Hit Shelves, a Category-Defining, Truly Unique Crunchy Snack

Made with real ingredients, innovative flavors, original formulation, & fried in premium avocado oil are now available nationwide

MUSKEGO, Wis., July 1, 2025 /PRNewswire/ -- The snack aisle just got a serious upgrade. Jackson's, America's fastest-growing snack brand known for its uncompromising use of avocado oil and real ingredients, is officially launching its highly anticipated Jackson's Super Veggie Straws ™, available now at SnackJacksons.com, Walgreens, and regional grocery stores including Hy-Vee, Sendik's, Woodman's, Weis, Market District and more with Amazon availability coming later this month.

Jackson's Super Veggie Straws™ are not another copycat product.  They are redefining the category. Crafted from a proprietary base of real ingredients (yellow peas, brown rice, cassava, and sweet potato) and fried in premium avocado oil, these straws are redefining what it means to be a better-for-you snack.

"For years, consumers have been misled by veggie straw snacks that look the part but fall short on quality and better ingredients. We've created something truly super, a veggie straw made from real ingredients you can pronounce and understand," said Megan and Scott Reamer, co-founders of Jackson's. "We're proud to give families a snack that actually lives up to its promise—real ingredients, bold flavors, and no seed oils, ever, just premium avocado oil."

Most veggie straws on the market are primarily made from potato starch and flour, not actual vegetables, and fried in a variety of seed oils. Jackson's has changed the game by creating an original formulation that is so unique, it took nearly two years to perfect. Like all Jackson's snacks, Super Veggie Straws are fried in premium avocado oil.  The result is a better crunch, fresh taste, and a clean-label promise that snackers can finally trust.

NOW AVAILABLE IN THREE FLAVOR-LOADED VARIETIES

• Sea Salt: Classic crunch and salt done right. Addictive simplicity.
• Cheddar: Finger-licking cheese flavor without dairy—bold, rich, and surprisingly craveable.
• Ranch: Creamy, herby flavor made for dipping, munching, and repeat snacking.

KEY DIFFERENTIATORS

• Made with real ingredients: yellow peas, brown rice, cassava, and sweet potato
• Fried exclusively in premium avocado oil (never seed oils)
• Free from the top 9 allergens
• Non-GMO, vegan, gluten-free, and dairy-free
• No artificial flavors, preservatives, or filler ingredients
• Available in 5 oz shareable bags

Available now at SnackJacksons.com, Walgreens, Hy-Vee, Sendik's, Woodman's, Weis, Market District and more. Launching on Amazon mid-July. To learn more about the Super Veggie Straws and the full lineup of boldly seasoned, avocado oil–fried snacks, visit SnackJacksons.com.

About Jackson's
Jackson's is the original crusader of snacks made with premium avocado oil and better ingredients. Since 2013, the brand has led the charge in transforming the snack aisle, beginning with sweet potato chips and expanding into bold new innovations like kettle chips and Super Veggie Straws, all crafted to meet the needs of modern snackers seeking clean, craveable, and inclusive options.

Founded in the kitchen of Scott and Megan Reamer in Crested Butte, Colorado, Jackson's was inspired by their son Jackson's health journey and created from a mission to make low-inflammation snacks using real, nutrient-rich ingredients. That mission lives on in every bag, as the company continues to cook each batch "low and slow" in 100% avocado oil for a superior crunch and clean taste. Jackson's proudly manufactures all of its snacks in its state-of-the-art facility in Muskego, Wisconsin, ensuring full control over quality, innovation, and production. Following a $1.25 million investment from Shark Tank's Rohan Oza, Jackson's has grown into a nationally loved brand, stocked in Costco, Walmart, Target, Whole Foods, Sprouts, Kroger, CVS, 7-Eleven, and more. In January 2025, Instacart named Jackson's one of the fastest-growing emerging brands of 2024. Jackson's snacks are also available online in multipacks and variety packs at SnackJacksons.com and Amazon.com.

Contact: Keagan Smith
Interdependence Public Relations
248-761-0340
397418@email4pr.com 

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SOURCE Jackson's