LIDL US REVEALS LARGEST PRIVATE-LABEL LAUNCH TO DATE: BUTCHER'S SPECIALTY

First line of private-label meats; Cuts crafted for quality, value and summer grilling delight

ARLINGTON, Va., May 12, 2025 /PRNewswire/ -- As summer approaches and grills nationwide heat up, Lidl US is proud to introduce Butcher's Specialty, our first-ever private-label meat line. This curated selection builds upon our commitment to care, value, and quality, with options like USDA Choice beef, organic beef, grass-fed beef, antibiotic-free chicken, all-natural pork, lamb and veal.

At Lidl US, we're known for our private-label brands because of our attention to detail – and our revamped meat department is no different. Every cut is hand-selected to ensure it meets our high standards and offers unbeatable value. Based on customer demand, we knew we had the opportunity to offer a more thoughtful assortment inspired by our shoppers' preferences, popular recipes and regional favorites.

"Butcher's Specialty is more than just a name – it's a promise," said Tod Seiling, Vice President of Fresh Buying at Lidl US. "We heard our customers' need for high-quality, low-priced meat options, and we've delivered that with our curated collection. Butcher's Specialty prioritizes freshness and superior cuts, all without shortcuts or additives."

Elevate Your Grilling Game
This season, fill your cart with Butcher's Specialty meats, from seasoned steaks to juicy burgers, ensuring your summer gatherings are nothing short of memorable. Our carefully chosen cuts are ideal for backyard barbecues, like our standout 10-ounce steak, recognized for its exceptional grill performance. To further enhance your culinary endeavors, we offer recipe inspirations such as the Juicy Lucy Burger, Strip Steak with Gorgonzola Sauce and Chipotle Chili, perfect for any summer dining occasion.

Affordability Meets Quality
Did someone say Wagyu beef at Lidl US? That's right! Recognizing the rising cost of meat, Lidl US is dedicated to providing customers with top-tier meats at prices that cut costs for our customers. And because it's a private-label line, we have the power to finely tune every aspect of our meat offerings from start to finish. You'll never have to sacrifice your wallet when you're planning a summer cookout ever again.

Available at all Lidl US locations starting May 12, 2025, our Butcher's Specialty private label meat line is ready to just in time for grilling season. Check out our weekly savings and surprises at Lidl.com and follow us on your favorite social media channels for what's new @lidlus.

About Lidl US
Lidl, part of Schwarz Group, is one of the leading food retailers across the globe. Lidl currently operates over 12,000 stores in 31 countries and employs around 375,000 people. Lidl US opened its headquarters in Virginia in 2015 and its first stores in the US in 2017. Today, Lidl US offers the highest quality items at the Lidl-est prices – that's why Lidl US is known as the Super-EST Market. From lemons to lawn chairs, Lidl US sells its award-winning products in more than 180 stores across nine East Coast states. For more information, visit www.lidl.com.

Lidl US
media@lidl.us

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SOURCE Lidl US