Merit Financial Advisors Partners with RCM Investments and Opens First Office in Utah

ATLANTA, June 3, 2025 /PRNewswire/ -- Merit Financial Advisors ("Merit"), a Georgia-based financial advisory firm that specializes in financial planning and wealth management solutions for high-net-worth individuals and families and those navigating life transitions, announced today it has acquired RCM Investments. This acquisition marks Merit's first office in Utah, expanding its national footprint and adding $281 million in assets.

RCM, based in American Fork, Utah, offers comprehensive wealth management services including investment management, retirement income planning, insurance analysis, and estate and tax planning. Known for its trusted client connections and expertise in serving mass affluent and high-net-worth clients throughout Utah, the firm will leverage Merit's centralized services and back-office support to focus on organic growth opportunities. The firm's four principals, Tony Riggs, President and Chief Investment Officer, Craig Riggs, Partner and Executive VP, Cameron Foster, Partner and Executive VP, and James Houston, Partner and Senior Portfolio Manager, will join Merit as Wealth Managers and Partners.

"Partnering with Merit allows us to align with a larger organization that shares our commitment to personalized service and long-term client success," said Tony. "With access to Merit's resources and support, we'll have more time to focus on what matters most: helping our clients reach their goals."

This is Merit's thirty-seventh acquisition since taking a minority investment in December 2020 from Wealth Partners Capital Group ("WPCG") and a group of strategic investors led by HGGC's Aspire Holdings platform. Last month, Merit acquired Safeguard Wealth Management, which expanded Merit's assets by $597 million and strengthened its digital marketing capabilities.

"RCM's experienced team and solid client relationships make them an ideal partner as we enter the Utah market," said Tait Lane, Managing Principal and Partner at Merit. "We were drawn to RCM's long-term vision—their principals have a 10+ year runway and a strong focus on service and organic growth. We're excited to support their continued success through the tools, expertise, and scale Merit brings."

The merger was finalized on May 30, 2025. The financial and legal terms of the deal were not disclosed.

About Merit Financial Advisors
Merit Financial Group, LLC, doing business as Merit Financial Advisors ("Merit"), is a national wealth management firm that supports both the independent broker-dealer and RIA models. Merit exists to enrich the lives of those they serve, and its mission is to revolutionize the client experience by building the RIA of the future. Based in Atlanta, Georgia, Merit has over 40 offices throughout the U.S. and managed $15.96 billion in assets as of March 31, 2025 ($11.56 billion in advisory, $2.49 billion in brokerage assets, $1.91B in retirement assets, and $332 million in assets under advisement). For more information, please visit www.meritfinancialadvisors.com. Investment advice offered through Merit Financial Group, LLC, an SEC registered investment adviser.

About Wealth Partners Capital Group
Wealth Partners Capital Group (WPCG) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG assists its partner firms by identifying and integrating like-minded wealth advisers who seek access to expanded business capabilities, strategic growth and/or customized transition solutions. For more information, please visitwww.wealthpcg.com.

About HGGC
HGGC is a values-driven, partnership-focused private investment firm. The firm's ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long-term value together. HGGC invests in technology, business services, financial services and consumer enterprises generally valued between $200M – $1.5B+. The firm is based in Palo Alto, CA and manages over $8 billion in cumulative capital commitments. HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. More information, including a complete list of current and former investments, please visitwww.hggc.com.

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SOURCE Merit Financial Advisors