MLB Star Kike Hernández Joins Discover Puerto Rico to Champion Conscious Travel Through Music and Sports

New video initiative launches ahead of World Music Day, spotlighting Puerto Rico's rhythms, spirit, and culture

SAN JUAN, Puerto Rico, June 18, 2025 /PRNewswire/ -- As World Music Day approaches, Discover Puerto Rico, the Island's Destination Marketing Organization (DMO), unveils the latest installment of its Return the Love initiative: a video campaign starring Los Angeles Dodgers Puerto Rican player Kike Hernández, celebrating the Island's rich musical and sports culture while promoting conscious travel. Set in a baseball stadium and narrated by Hernández, the video invites visitors to experience Puerto Rico not just as tourists, but as thoughtful guests immersed in the sounds, traditions, and spirit of the Island.

The video marks the third phase of the Return the Love campaign, Discover Puerto Rico's ongoing effort to encourage respectful and community-centered tourism ahead of big music and sports events that will drive visitors to the Island. Following earlier installments featuring actor Amaury Nolasco and a collective of Puerto Rican experts, this new piece offers tangible tips for responsible travel while tapping into the cultural energy of the Island's summer season, when visitors are flocking to experience its music, events, and vibrant local traditions. The video features an original song, expertly crafted and mixed by Grammy and Latin Grammy Award-winning engineer Harold Wendell Sanders, known for his work with internationally recognized artists.

Known for his dynamic presence on and off the field and adored by fans for his big personality, Hernández brings his charisma and passion to this campaign, celebrating Puerto Rico's musical and sports heritage while advocating for mindful travel experiences. Kike's influence promises to resonate with audiences, inspiring them to embrace the Island's culture with the same enthusiasm he exhibits on the field.

"In Puerto Rico, music and sports are more than entertainment - they're pillars of our pride, passion, and corazón," said Hernández. "I'm proud to share that vibrant spirit with the world, and to help show visitors how they can connect with the Island in meaningful, respectful ways that truly celebrate and honor its essence."

From the rhythmic repiques del pandero to the pulse of reggaetón, the video captures how music and movement shape everyday life in Puerto Rico — in the stands, the streets, and the hearts of its people. It's both a love letter and a guide, encouraging visitors to shop and consume local, and to experience the Island's culture with curiosity, respect, and joy.

"This launch is a celebration of the Island's musical spirit and another opportunity for us to champion conscious tourism," said Glorianna Yamin, Vice President of Marketing for Discover Puerto Rico. "Puerto Rico is culture, sports, and music. Kike brings this message to life with authenticity, pride, and energy that mirrors everything we love about Puerto Rico. We hope it inspires travelers to experience the Boricua spirit and carry it with intention."

Along with the video, Discover Puerto Rico releases a rapid-fire Q&A with Kike and his curated playlist of pre-game favorites inspired by Puerto Rico's musical heartbeat.

To learn more and watch the video, visit DiscoverPuertoRico.com/ReturnTheLove

About Discover Puerto Rico
Discover Puerto Rico is a private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island's diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and nongovernmental players throughout Puerto Rico's visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com.

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SOURCE Discover Puerto Rico