PACSUN TAPS TOP CREATORS TO BRING DENIM TO LIFE THROUGH A WESTERN-INSPIRED JACKSON HOLE EXPERIENCE

LOS ANGELES, July 28, 2025 /PRNewswire/ -- Pacsun continues to redefine how fashion, creators, and culture intersect with its latest denim-focused influencer trip to Jackson Hole, Wyoming. Held from July 21 to 24, the multiday experience brought Pacsun's signature jeans to life by pairing classic western backdrops with authentic fashion moments that resonate across social channels.

The brand gathered prominent Gen-Z lifestyle creators, including Nick Austin, Tabitha Swatosh, Trinity Marie, Lauren Kettering, Ryland Storms, and more, for a pre-fall getaway immersed in western tradition and featuring Pacsun's newest jean styles. From horseback riding and tubing to county fairs and line dancing, every experience celebrated denim's heritage while inspiring content that is both shareable and influential.

Throughout the trip, creators showcased Pacsun's most in-demand jeans, including the women's viral Casey Jeans as Jade Bootcut, Jordan Low Rose Straight, and men's Dylan Baggy Jeans and Blake Extreme Baggy silhouettes, capturing moments that reflect how the brand naturally fits into youth culture. This generated a wave of organic content and meaningful community engagement, resulting in over 15 M in impressions, 85 M in reach, and growing, all met with an overwhelmingly positive response across social media.

"As a brand rooted in culture, it's important for us to create opportunities where creators can engage with our products while bringing their communities along for the experience," said Calli Taormina, Creative Director at Pacsun. "The Jackson Hole trip allowed us to celebrate our denim in a way that feels relevant and inspiring to today's consumers. More than just showcasing product, it's about co-creating with the voices shaping culture so the brand experience feels personal and community-driven. "

Co-creation has become one of Pacsun's most powerful tools for cultural resonance and brand virality, recognizing that Gen Z and Gen Alpha are influenced by creators they trust. By inviting creators to interpret the brand through their own lens, Pacsun ensures that every touchpoint, whether it's a TikTok post, an Instagram story, or a shared experience, feels authentic and community-driven. New customer acquisition is increasingly driven by this kind of authentic creator engagement, as consumers discover the brand through trusted voices they already follow.

This hands-on collaboration fosters creative expression and organic momentum, allowing trends to emerge from the ground up and spread across platforms in a way that feels real. Pacsun is putting product in front of an audience, while also building with them, tapping into the voices shaping today's culture.

As part of Pacsun's broader creator-first strategy, the Jackson Hole trip reinforces its commitment to combining digital innovation with immersive experiences. As a leader in the jeans space and in social commerce, Pacsun leverages the power of creators to tell compelling brand stories that deepen connections with core audiences, combining cultural relevance with consistent social presence. Through co-creation and community-driven storytelling, Pacsun is building a brand narrative shaped by the next generation, on their terms, and turning moments into movements.

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SOURCE Pacsun