Patchology and Sprinkles Launch Limited-Edition Eye Patch Collaboration

The self-care beauty brand is partnering with the premium bakery for the sweetest collaboration.

LOS ANGELES, July 18, 2025 /PRNewswire/ -- Cult-favorite self-care brand Patchology and iconic national bakery Sprinkles announced today that they've launched a delicious skincare collaboration: two "flavors" of limited-edition, cupcake-inspired eye patches. The unexpected pairing brings together the best of both worlds: Sprinkles' signature flavors and Patchology's innovative skincare science for a sensorial self-care experience.

The collaboration features two new no-slip eye patch scents inspired by Sprinkles cupcakes: Eye Want S'More, based on the best-selling S'Mores cupcake, and Apple of My Eye, a new Candy Apple cupcake flavor created just for this limited-edition partnership. The soothing and hydrating Eye Want S'More eye patches, infused with the yummy scent of freshly torched s'mores, are formulated with marshmallow root, cocoa butter, and vanilla fruit extracts to soothe, hydrate, and protect the delicate eye area. While the smoothing and hydrating Apple of My Eye eye patches are infused with the edible scent of crisp candied apple and formulated with apple extract to smooth, essential minerals to heal and soothe, and sugarcane extract to hydrate and soften. In addition to the new eye patches, both cupcake flavors will be available at all Sprinkles bakery locations nationwide.

"We wanted to create something that felt fun, indulgent, and totally joyful," said Patchology CEO, Chris Hobson. "This collaboration is all about celebrating small, sweet moments of self-care, and what better way to do that than with the help of Sprinkles. These eye patches are whimsical, effective, and truly a treat for both your skin and your senses."

"At Sprinkles, we're always finding fun and unexpected ways to surprise and delight," said Justin Murakami, President at Sprinkles. "Over the past 20 years, trying new things has been part of who we are, from creating the world's first Cupcake ATM to expanding into the beauty and lifestyle space. This partnership with Patchology is another exciting way we're bringing that spirit of innovation to new spaces."

Available both in-store at ULTA and online at Patchology.com from July 20th until September 13th. Cupcakes are available at all Sprinkles bakery locations nationwide from July 21st until August 10th. For more information, please visit Patchology.com and Sprinkles.com and follow along at @Patchology and @SprinklesCupcakes.

About Patchology:
Patchology creates innovative, award-winning skincare products that encourage people to enjoy self-care in their own individual way. The brand's unique patch delivery system, which has its roots in pharmaceutical transdermal patch technology, allows skin-loving formulas to penetrate the skin barrier with fast, highly effective results. With Patchology's extensive collection of fun, easy-to-use products, consumers can choose their own skincare adventure to meet their self-care needs via everything from a 5-minute fix to a 60-minute indulgence.

About Sprinkles:
Sprinkles offers premium cupcakes, cakes, and cookies that are baked fresh in small batches throughout the day and handcrafted with only the finest ingredients. Since opening its first bakery in Beverly Hills in 2005, Sprinkles has drawn long lines of loyal fans and celebrity endorsements, becoming a trailblazer in the modern dessert space. As passionate innovators, Sprinkles debuted the world's first Cupcake ATM in 2012 and has since grown to over 60 bakeries and ATMs coast to coast. In 2021, the brand debuted gourmet chocolates based on its top cupcake flavors, expanding in 2024 with exclusive lines for Target and Walmart. With its licensing program expansion, Sprinkles is extending its playful luxury into new lifestyle categories such as health and beauty, kids, home, and apparel, partnering with top-tier brands to bring its signature playful sophistication to a broader audience.

For press inquiries, please contact Elyse Koenig: Beauty & Wellness Consulting:
Brittany Marshak
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SOURCE Patchology and Sprinkles