Phoenix Star Insurance Agency Partners with Integrity to Transform Access to Medicare Coverage in Underserved Communities

Service and growth opportunities abound for multilingual agency as it leverages Integrity's advanced technology, compliance support and innovative resources

DALLAS, June 13, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Phoenix Star Insurance Agency, an independent marketing organization based in Garden Grove, California, and led by Allan Ly and Cindy Kien. Financial details of the partnership were not disclosed.

"Allan and Cindy have a deep-rooted passion for making a meaningful difference in the lives of others, especially those in underserved communities," said Bryan W. Adams, Co-Founder and CEO of Integrity. "Integrity is equally focused on improving lives by helping more Americans from all walks of life access the insurance and retirement planning solutions they truly need. As an Integrity partner, Phoenix Star Insurance Agency can streamline its operations, expand its reach and continue delivering the highest quality of service to diverse communities, especially through their multilingual offerings. It's an honor to partner with dedicated professionals whose work is a reflection of their compassion and core values. We couldn't be more excited about the future we're building together!"

As first-generation Vietnamese immigrants, Ly and Kien bring a profound affinity and appreciation for the diverse communities they serve. The agency's multilingual team specializes in delivering Medicare products to the dual-eligible market, offering deep expertise and efficient service to clients across 20 states. The unwavering support and guidance Ly and Kien provide to Phoenix Star agents through mentorship programs and ongoing training has led to increased success rates and notably low attrition. Phoenix Star Insurance Agency is also a dedicated contributor to community programs that offer support, guidance and education to immigrants and families.

"At Phoenix Star Insurance Agency, we are building up our local community by bringing services specifically to overlooked and underserved populations," explained Allan Ly, CEO of Phoenix Star Insurance Agency. "Our hard-working agents speak a total of 21 languages and are committed to connecting our clients with the right health insurance to significantly impact their quality of life. Partnering with Integrity offers us cutting-edge technology, essential compliance resources and pivotal support services that will make a real impact on our agents' workflow. Every part of Integrity is designed to help us best use our resources and optimize our processes, empowering us to serve even more people. I'm proud to become part of the Integrity family and can't wait for the evolution and experiences ahead."

"Many members of our diverse team can closely relate to the challenges — and opportunities — their clients are experiencing," explained Cindy Kien, CFO of Phoenix Star Insurance Agency. "Our unique perspective means we know how to properly support both agents and clients, while treating everyone we serve with the utmost respect. Integrity shows that same commitment in the way it values its partners, employees, agents and clients, which makes this partnership a perfect alignment of goals and values. We can now leverage the Integrity platform to further develop our agents, expand our impact and manage our book of business more effectively. We're excited for what this partnership holds, and we look forward to improving the lives of countless families together."

Developed by forward-thinking experts, Integrity's technology platform facilitates stronger client relationships through efficient processes and proprietary resources. Agents gain access to a consolidated overview of policies with instantaneous quoting and enrollment features and streamlined plan management. This technology fully integrates with Ask Integrity^Ⓡ, an AI-powered, voice-activated solution that creates personalized connections through in-the-moment prompts, coverage recommendations and policy lifecycle reminders. Integrity partners can also utilize exceptional resources to guide their growth, including access to powerful data and analytics, impactful leadership guidance and ongoing innovation.

Integrity's broad-based collective of industry leaders are collaborating to expand access to insurance and financial services for all demographics. These trailblazers and icons are building solutions that facilitate more holistic life, health and wealth coverage and can benefit all consumers. By combining the best practices and world-class leadership experience of Integrity's partner network with its full-stack platform, agents and advisors are helping the individuals and families they serve better plan for the good days ahead.

For more information about Phoenix Star Insurance Agency's decision to partner with Integrity, view a video at www.integrity.com/PhoenixStar.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About Phoenix Star Insurance Agency
Phoenix Star Insurance Agency is headquartered in Garden Grove, California, and has specialized in helping clients navigate Medicare since 2009. The agency is known and respected for its focus on providing personalized solutions that meet the unique needs of individuals. In addition, Phoenix Star agents and staff are continually trained to help ensure clients receive reliable coverage and trusted support. With access to an extensive array of insurance carriers and plans, Phoenix Star can tailor solutions to the diverse needs of each client and help them maximize the benefits they've earned.

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SOURCE Integrity Marketing Group, LLC