Pocketnest Supercharges Credit Union Growth

MSUFCU members show double engagement, deposits, product adoption

DETROIT, July 8, 2025 /PRNewswire/ -- Pocketnest, the woman-founded financial wellness platform, accelerates growth and member engagement for credit unions nationwide. Michigan State University Federal Credit Union (MSUFCU) members using Pocketnest save and engage more, and adopt products at nearly twice the rate of their peers.

"Pocketnest enables us to offer members personalized, AI-driven financial wellness tools while helping our credit union to boost deposits, cross-sell revenue, and product awareness," said Ben Maxim, chief technology officer, MSUFCU and chief operating officer, Reseda Group. "These members are more likely to adopt high-value products and maintain higher savings balances, making Pocketnest a clear driver of member wellness and credit union growth."

A recent analysis of MSUFCU members found that those using Pocketnest consistently outperform other members in key engagement and product adoption metrics. Within the first year of signing up, Pocketnest users adopt credit union products at nearly double the rate and remain actively engaged over time.

MSUFCU is one of more than 50 enterprise clients, including Community Financial Credit Union, MAPS Credit Union,  Frankenmuth Credit Union, and ELGA Credit Union, leveraging Pocketnest to boost cross-sell revenue, grow deposits, and improve member wellness. On average, Pocketnest increases member financial wellness by 57% and identifies millions of dollars in cross-sell revenue for credit unions.

"From day one, we've seen strong adoption and engagement from MSUFCU members, and this analysis confirms the impact we've built together," said Jessica Willis, CEO and founder of Pocketnest. "It's a powerful example of what happens when credit unions and fintechs collaborate to truly support member wellbeing."

Pocketnest delivers personalized, holistic financial guidance across ten key areas—including budgeting, debt, estate planning, and taxes—powered by behavioral science and generative AI. In addition to supporting members, the platform provides credit unions with deep, actionable insights to inform strategy and unlock new revenue.

Pocketnest is available to credit unions nationwide and is currently integrated with the CU*Answers and Lumin Digital banking platforms, with more integrations launching soon.

Pocketnest, Inc.^™ is the pioneering force driving digital innovation in the financial services industry. The premier white-labeled, AI-enabled platform empowers financial institutions and employers to cultivate deeper connections with digitally native Millennial and Gen X clients through personalized financial education, advice, and tools. By translating each user's unique situation into hyper-personalized digital experiences, Pocketnest helps institutions guide their community toward financial independence, build trust and loyalty, and foster enduring relationships—while identifying millions of dollars in cross-sell revenue opportunities. Launched in 2019, the fintech is Google- and IBM-accelerated and is featured in Fast Company's Innovation by Design Awards.

ABOUT MSUFCU Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 15 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 11 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital financial platforms AlumniFi, Collegiate, and Pillur Business Banking; trade name Oakland University Credit Union; and its foundation, the MSUFCU Desk Drawer Foundation. MSUFCU is headquartered in East Lansing, Michigan; and has 36 branches; more than 370,000 members; $8.26 billion in assets; and 1,200-plus employees. For more information, visit msufcu.org. 

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SOURCE Pocketnest