POWER SLAP, MONSTER ENERGY® AND THE BEAST™ ANNOUNCE RENEWAL OF GLOBAL MARKETING PARTNERSHIP
Monster Energy to Continue as the Official Energy Drink of Power Slap and Presenting Partner of Power Slap Live Events
The Beast Named the Official Flavored Malt Beverage of Power Slap
LAS VEGAS, May 8, 2025 /PRNewswire/ -- Power Slap, the world's premier slap fighting promotion, and Monster Energy®, the global energy drink icon, today announced a multiyear renewal of their global marketing partnership. The announcement comes as Power Slap continues its upward trajectory as one of the world's fastest growing combat sports and one of the world's most popular sports on social media.
Monster Energy, which became Power Slap's first official partner when the promotion launched in 2022, will continue as the exclusive Official Energy Drink of Power Slap and the presenting partner of Power Slap live events. In addition, Monster Brewing Company's The Beast has been named the Official Flavored Malt Beverage of Power Slap under a new multiyear extension of the relationship.
"Monster Energy was Power Slap's first official global partner, and this renewal is a testament to the growth of the sport and the mutual success of our partnership," said Power Slap CEO Frank Lamicella. "Monster Energy has long been a supporter of combat sports and we're proud to have them with us as we continue this journey to elevate professional slap fighting and introduce the sport to new markets around the world."
"Power Slap is pure Monster Energy," said Dan McHugh, Monster Energy Global CMO. "It hits hard, it hits fast, it's kinda crazy… and it sure as hell will wake you up in the morning! "We love being a part of Power Slap," he added. "It is the fastest growing sport on the planet, and we are here to keep fueling it."
As the Official Energy Drink of Power Slap, Monster Energy will be integrated into Power Slap assets with extensive activations within all live events. Highlights include Monster Energy brand exposure on the athletes' official Power Slap kits; featured placement on the Power Slap LED Table positioned between the competitors; broadcast features; and creative social media content that will be distributed through Power Slap's digital and social channels.
As the Official Flavored Malt Beverage of Power Slap, the Beast will also receive highly visible branding on the Power Slap Table, as well as prominent placement on the Power Slap stage canvas.
Power Slap is among the most popular sports content on social media and currently features more than 24 million followers across all platforms. Since its inception, Power Slap content has accumulated over 15 billion views on social media.
Additional information on Power Slap can be found on the official Power Slap website at PowerSlap.com.
About Power Slap
Power Slap, the world's premier slap fighting promotion, is regulated and sanctioned by the Nevada State Athletic Commission and other athletic commissions across the United States. Power Slap was founded by Dana White, Lorenzo Fertitta and Craig Piligian, in partnership with Ultimate Fighting Championship. Power Slap airs exclusively across the globe on YouTube. For more information, visit PowerSlap.com and follow or subscribe to Power Slap on YouTube (@powerslap), TikTok (@powerslap), Instagram (@powerslap), Facebook (/slap), Snapchat (@powerslap) and X (@powerslap).
About Monster Energy®
Based in Corona, California, Monster Energy is a global marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
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SOURCE Monster Energy