Rita's Iconic Gummy Bear Italian Ice Returns with a Sparkly New Sidekick

Fan-favorite Gummy Bear Italian Ice returns alongside an all-new Glittery Gummy Bear Gelati, adding a sweet shimmer to every visit

PHILADELPHIA, July 28, 2025 /PRNewswire/ -- As temperatures rise, Rita's Italian Ice & Frozen Custard — the largest Italian Ice concept in the world — is keeping things cool with the highly anticipated return of a fan-favorite treat: Gummy Bear Italian Ice. First introduced in 2023, this sweet, fruity flavor quickly became a guest obsession, and now it's back by popular demand. Made with white Italian Ice that tastes like a handful of gummy bears and mixed with real gummy bears throughout, this playful flavor is bursting with nostalgia and summertime fun — the ultimate refreshment during a summer heat wave.

Rita's is also introducing the NEW Glittery Gummy Bear Gelati — a magical layered combo of Gummy Bear Italian Ice, creamy Vanilla Frozen Custard, and a shimmering Unicorn Glitter topping that adds a sweet sparkle to every bite. Whether you're craving something cool after a sun-soaked day or just chasing your next sweet summer fix, these frozen treats are here to deliver serious summertime joy. Gummy Bear Italian Ice and Unicorn Glitter topping are available at participating locations for a limited time only, now through August 24, while supplies last.

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"At Rita's, we're focused on creating craveable experiences that tap into nostalgia and spark joy, and the return of Gummy Bear Italian Ice is a perfect example," said Madalyn Weintraub, Senior Director of Marketing at Rita's Italian Ice & Frozen Custard. "We're thrilled to bring it back in a new way with our Glittery Gummy Bear Gelati, a treat that amplifies everything fans love, with even more magic and visual appeal."

Looking for more sweetness? Download the Rita's Ice app to start earning rewards on your purchases. New members can enjoy a free small Ice, Custard, or Gelati after their first purchase just for signing up. Those who aren't Rita's loyalty members yet can download the Rita's Ice app from the Apple or Google Play stores, or by visiting ritasice.com/app/. Join now to receive free treats, birthday rewards, exclusive app offers and more!

Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita's include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blenders™, Milkshakes and more. For more information about Rita's Italian Ice & Frozen Custard and to find your closest location, please visit http://www.ritasice.com/.

About Rita's Italian Ice & Frozen Custard:
Rita's Italian Ice & Frozen Custard opened its doors in Bensalem, Pa. in 1984, and has been dedicated to spreading "Ice, Custard, Happiness!" ever since. Now, Rita's is the largest Italian Ice concept in the world with over 575 shops. Guests around the world visit Rita's to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian Ice, made daily featuring real fruit, and signature Frozen Custard, Rita's serves a taste of happiness with each delicious treat. For more information about Rita's Italian Ice, please call 1-800-677-7482 or visit http://www.ritasice.com/.

Media Contact:
Abby Zweigle
For Rita's Italian Ice & Frozen Custard
856-341-4584
az@alliancemarketingpartners.com

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SOURCE Rita's Italian Ice & Frozen Custard