ScentMatch™ Expands Into Select Walmart Stores Nationwide with High-End Fragrance Wax Melts That Deliver Luxury for Less
Now in stores: new affordable, premium wax melts designed to transform any space
SALT LAKE CITY, July 14, 2025 /PRNewswire/ -- ScentMatch, the new home fragrance disruptor inspired by Gen Z's love of viral scents and everyday indulgence, is officially hitting shelves in select Walmart stores nationwide—bringing premium, high-end fragrance experiences to everyday spaces, starting at just $3.96.
Following its successful debut on Walmart.com, ScentMatch is now bringing its signature high-end wax melts in-store—making luxury home fragrance more accessible than ever. Crafted to evoke the world's most iconic perfumes and colognes, ScentMatch wax melts transform any space with a crave-worthy, true-to-life scent—no flame required. Each 3-oz. pack includes 12 wax melts, delivering up to 36 hours of fragrance, and offering a safe, stylish, and affordable way to elevate everyday environments.
With 18 fragrances in total (including nine brand-new SKUs), ScentMatch continues to tap into the cultural love for fine fragrance, offering flame-free, high-quality alternatives that echo the most beloved scents from iconic fragrance brands. Each wax melt is carefully developed to deliver a rich, elevated scent profile—perfect for creating a personal sanctuary at home. Born from the convergence of PerfumeTok, treat culture, and fragrance-first self-care, ScentMatch is reimagining how younger consumers experience scent in their spaces.
New In-Store Exclusives Include:
- A New You: White florals, warm musk, citrus
- Daisy Daze: Wild berries, jasmine, cedarwood
- Mystery Floral: Jasmine, creamy sandalwood, musk
- Cherry Woods: Black cherry, almond, tonka bean
- Vetiver & Moss: Rich sandalwood, vetiver, warm musk
- Blaze Babe: Warm spices, tobacco, vanilla
- Lavender & Cedar: Lavender, orange blossom, warm vanilla
- Juicy Current: Juicy berries, jasmine, creamy vanilla
- Demure Blossoms: Orange blossom, cream caramel, vanilla
"The excitement and demand we saw online confirmed what we already knew: consumers crave accessible, high-quality fragrance that feels elevated but doesn't break the bank," said Chris Barnes, co-founder of ScentMatch. "Expanding into stores allows us to bring that experience to more customers—making it easier to discover, shop, and enjoy scent as part of everyday life."
The ScentMatch collection is now available in store and online at Walmart.com with additional collections and in-store rollouts coming this summer and throughout 2026.
About ScentMatch:
ScentMatch is a modern home fragrance brand designed for scent lovers who crave luxury without the splurge. Founded by a Utah-based family, the brand was born when brothers Brian and Spencer Beesley joined forces with their brothers-in-law, Chris Barnes and Brett Heyland, to make high-end fragrance accessible for everyday spaces.
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SOURCE ScentMatch