ShopMy Launches Shopping Platform: A Personalized Destination Built by the Creators You Trust

Platform expansion creates joyful personalized shopping experiences curated by each consumer's hand-selected creators

NEW YORK, July 30, 2025 /PRNewswire/ -- ShopMy, the platform transforming creator marketing into measurable performance channels, announced today the launch of its consumer shopping platform. ShopMy introduces a fundamentally different approach to product discovery, where human taste and expertise take center stage over endless feeds, impersonal marketplaces, and algorithmic recommendations. At its core is Circles, a feature that lets shoppers curate their own shop through trusted creators whose recommendations collectively shape what they see, shop, and save.

This expansion represents the natural evolution of ShopMy's vision to create a comprehensive ecosystem where brands, creators, and consumers connect through authentic recommendations. The platform integrates ShopMy's established creator network of 175,000+ creators and 1,000+ brand partners, with Thingtesting's verified customer reviews coming soon, delivering benefits across all three audiences: trusted consensus and discovery for consumers, high-intent shoppers for brands, and lasting revenue streams for creators.

The ShopMy Consumer Shopping Experience

The platform delivers a multi-curator shopping experience where guidance comes from trusted groups rather than a single voice. Key features include:

• Circles: Multi-curator discovery where shoppers choose their most trusted creators whose taste influences their shopping recommendations. Shoppers can build custom Circles or follow curated Circles from their favorite creators and friends. As you engage with the platform, ShopMy develops a personalized "Taste Profile" that delivers increasingly tailored recommendations.
• Search, Latest Finds, and Where To Buy: Instant access to creator recommendations without scrolling through hectic feeds and stories
• Wishlisting and Organization: Centralized browsing and saving across all favorite creators
• Most Popular: Decision-fatigue reduction through community-validated choices

Benefits Across the Ecosystem

For consumers, ShopMy delivers trusted consensus through multi-curator experiences, centralized discovery, and joyful, intentional shopping without noise and decision fatigue—custom-built for how people actually want to shop.

For brands, ShopMy provides access to high-intent shoppers through trusted creator curation —with upcoming premium placement and direct engagement opportunities—in a curated, quality environment and a powerful platform for performance insights.

For creators, the platform transforms recommendations into lasting revenue streams beyond fleeting social media links, creating permanent storefronts that become part of audiences' regular shopping routines while bringing new customers. For example, when shoppers save items to their wishlists, those products remain commissionable for creators indefinitely, ensuring lasting revenue potential.

A Natural Evolution

"This is the most complete expression of our vision to date,"  said Harry Rein, Co-Founder and CEO of ShopMy. "We were founded on the belief that taste, technology, and design could make creator recommendations more accessible and actionable. Now we're bringing that same innovation directly to consumers. When you build a Circle, you're creating your own curated shop, filled with recommendations from people whose taste you trust."

About ShopMy: ShopMy transforms creator marketing into measurable performance channels for brands while empowering creators to monetize authentic recommendations. Through comprehensive tools including affiliate tracking, automated gifting, and performance analytics, ShopMy has facilitated over $500M in brand sales. The platform now extends this ecosystem directly to consumers, creating a complete marketplace where brands, creators, and shoppers connect through trust and taste.

The ShopMy consumer platform is available now at shopmy.us and the mobile app will be available later this year.

Media Contact: jaimen@shopmy.us

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SOURCE Shop My Shelf, INC.