SHOW ME THE MONEY!

LUCKY ENERGY partners with Italian-American Influencers Cugine, Scarlotta Brothers & New York Giants Quarterback Tommy DeVito on "FREE MONEY" Campaign 
–Gives Away $10,000 to NY Small Business–

AUSTIN, Texas, May 19, 2025 /PRNewswire/ -- New York's favorite Italian-American influencers, Cugine, the Scarlotta Brothers, and Tommy DeVito, have partnered with Lucky Energy drink to give away $10,000. In Lucky Energy's "FREE MONEY" campaign, the New York celebrities host a 'shark-tank'- inspired pitch competition. Small businesses in New York were invited to compete for the prize. See the campaign HERE.

To enter the competition, participants were required to submit a 200-word statement outlining their plans for the prize money. Hundreds of local businesses submitted entries, and 22 finalists were selected to deliver a live, 2-minute pitch to Cugine, the Scarlotta Brothers, and Tommy DeVito at a 7-Eleven in Midtown Manhattan on 4/9/25. After 2 rounds of pitches, the unanimous winner was Corey Cash, founder of Kings County Barbeque in Brooklyn, NY, who plans to use the funds for his food truck.

"As we continue to grow our brand and product portfolio in New York, we remain committed to spreading luck, entertainment, and energy to the world. FREE MONEY is a reflection of our dedication to motivating others. This campaign was designed to inspire entrepreneurs to keep pushing forward and not give up on their dreams. Through this process, we met incredible entrepreneurs and are excited to have played a role in raising awareness for their businesses," said Hamid Saify, CMO of Lucky Energy.

Lucky Energy is available at 7-Eleven, Stop & Shop, and local corner stores throughout New York and can also be purchased directly from its website and Amazon.com. It comes in 7 classic flavors and is priced at $25.88 per 12-pack.

To stay updated on the latest news and product launches, visit www.luckybevco.com and follow the brand on Instagram and TikTok. For press inquiries, please contact Valeria Carrasco directly at valeria@hallettsconsulting.com.

ABOUT Lucky Energy Drink
Lucky Energy is committed to providing simpler, cleaner, better-for-you products. Founded by serial beverage entrepreneur Richard Laver, the brand's mission is to motivate people to keepgoing. The product line features seven flavors, with a unique blend of five super ingredients, including maca and beta-alanine, and has 0 sugar and 0 calories. Products are available on luckybevco.com, Amazon, and over 10,000 locations nationwide. For more information, visit www.luckybevco.com and follow the brand on Instagram and TikTok.

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SOURCE Lucky Beverage Company