Slurpee Day Just Got Cooler: 7-Eleven, Inc. Celebrates with a Tongue-Too Takeover

Celebrate 98 years of flavor and fun with a first-of-its-kind Slurpee Day experience

IRVING, Texas, July 1, 2025 /PRNewswire/ -- 7-Eleven, Inc.'s annual birthday tradition is coming back in a bold and colorful way this Slurpee^® drink season. Tastebuds across the country are in for a treat on Friday, July 11 (7/11), when the world's largest convenience retailer celebrates its 98th birthday by offering a free small Slurpee drink at participating 7-Eleven^®, Speedway^® and Stripes^® locations nationwide.*

Experience the full interactive Multichannel News Release here: https://www.multivu.com/7-eleven/9304451-en-7-eleven-first-of-its-kind-slurpee-day-experience

Slurpee has always been more than a drink — it's a badge of honor. This year, fans' taste buds will do the talking with the debut of "Tongue-toos," first-of-its-kind temporary tongue tattoos activated by Slurpee. Simply enjoy a Slurpee drink, apply the tattoo on the tongue, and wait for the big reveal. Inspired by the signature color mark a Slurpee drink leaves behind on the tongue, tongue-toos are an homage to this colorful rite of passage every Slurpee drink connoisseur knows well. The tattoo features the brand's signature "S" in four vibrant shade options: blue, green, red and purple. 7Rewards^® and Speedy Rewards^® members can snag tongue-toos at select 7-Eleven and Speedway locations on Slurpee Day.**

That's not all! The fan-favorite MOUNTAIN DEW INFINITE SWIRL flavor is making its much-anticipated return to stores in the first ever Big Gulp^® and Slurpee drink varieties. The vibrant blue pineapple-berry blend is making a splash in every form: Big Gulp and Slurpee drinks, as well as 20-ounce bottles.

"This Slurpee Day, we're mixing things up with new flavors, our celebratory swag and even a twist designed to mark tastebuds in the coolest way possible," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. "We love finding new ways to amp up the Slurpee drink experience and creating lasting moments for our customers, on Slurpee Day and all year round."

Customers can celebrate Slurpee Day in more ways than one, including:

• Another Free Slurpee Drink: Loyalty members can keep the celebration going all month long by scanning their rewards information on Slurpee Day to get a coupon for another free small Slurpee drink to redeem before July 31.***
• Birthday Collection Capsule: Whether a July 11 birthday twin or just a die-hard Slurpee drink enthusiast, fans can check out the popular Birthday Collection capsule from 7Collection™, the retailer's official online merchandise shop, for the perfect way to gear up for Slurpee drink season in style.
• 7NOW Delivery: To keep the party going beyond the store, 7-Eleven is giving customers $7.11 off a $20+ purchase when they use promo code 711DAY via the 7NOW^® Delivery app, allowing them to enjoy the festivities from wherever they are.****

Birthdays are always better when everyone gets a gift! This year, 7-Eleven is giving customers the chance to win $5,000 daily through the 7-Eleven and Speedway apps. Now through year-end, loyalty members can shop, scan their rewards app and play the in-app game for a shot at $5,000. Earn extra gameplays on fan-favorites like Slurpee and Big Gulp drinks, Big Bite^® hot dogs and the fuel pump.*****

Flavor and color will collide in every sip at participating 7-Eleven, Speedway and Stripes stores this Slurpee Day.

*Valid only on 7/11/25. Available while supplies last. Offer good at participating 7-Eleven, Stripes and Speedway stores. ©2025 7-Eleven, Inc. All rights reserved.

**Available at select 7-Eleven and Speedway locations in:

• 7-Eleven locations: Los Angeles, New York, Washington, DC, Dallas-Ft. Worth, Orlando, Denver, Chicago, Norfolk, Tampa, San Diego, Philadelphia Las Vegas.
• Speedway locations: Indianapolis, Minneapolis-St. Paul, Chicago, Albuquerque, Cleveland, Detroit, Cincinnati, Columbus, Dayton, Grand Rapids, Greenville, Louisville

***Valid 7/12/25-7/31/25. Limit 1 per customer.

****Valid on 7/11/25 only: Applicable on 7NOW Delivery Only. $7.11 off $20 Promo: 711DAY ©2025 7-Eleven, Inc. All rights reserved.

*****NO PURCHASE NECESSARY TO PLAY OR WIN. Begins 3/5/25 at 12:00:01am ET & ends 1/6/26 at 11:59:59 pm ET. Open to registered 7-Eleven App and Speedway App users who are legal US residents physically residing in 50 US/DC, 16+ years old (minors must get parental consent to participate). Odds of winning depend on total number of eligible gameplays received and the date/time of play. Sponsor: 7-Eleven, Inc. For full details on how to play without a purchase, the free 7-Eleven/Speedway Apps & full Official Rules, go to https://bit.ly/5K-ThruP6

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®,  Stripes^®,  Laredo Taco Company^® and Raise the Roost^® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 100 million members, place an order in the 7NOW^®  delivery app with real-time tracking and delivery typically in about 30 minutes, or rely on 7-Eleven for other convenient services. Find out more online at  www.7-eleven.com.

CONTACT:
7-Eleven, Inc.
Corporate Communications
media@7-11.com

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SOURCE 7-Eleven, Inc.