TrusTrace Launches AI-Powered Supply Chain Data Hub that Revolutionizes Data Access for Managing Risk, Compliance and Impact

STOCKHOLM, May 13, 2025 /PRNewswire/ -- TrusTrace, a global leader in supply chain traceability and compliance data management, has launched a major AI-driven upgrade to its platform, making it easier for brands and manufacturers of all sizes – small, medium and large – to collect, centralize and analyze supply chain and traceability data with confidence.

For years, companies have struggled with fragmented, incomplete, and unverifiable supply chain data – leaving them exposed to hidden risks, lacking evidence for compliance and unable to drive impact.

TrusTrace's upgraded platform revolutionizes data access by unifying supplier-provided, brand-owned and third party data through advanced AI. This increases data reliability and insight quality, enabling businesses to act on comprehensive and validated information. The data hub also facilitates seamless data reuse, allowing stored data to be repurposed across business goals and enhancing operational efficiency.

With global supply chains handling millions of purchase orders across thousands of suppliers and materials, companies need systems that scale. TrusTrace's enhanced platform enables businesses of any size – whether brands or manufacturers – to efficiently collect, store and leverage trusted supply chain data, making traceability, risk management, and compliance more accessible than ever.

"In today's high-stakes regulatory and business environment, access to accurate, real-time sustainability data shouldn't be a privilege – it should be a given," said Shameek Ghosh, CEO of TrusTrace. "We've built a powerful, AI-assisted supply chain data hub that lets companies quickly and easily collect and analyze data at any scale, empowering them to move from reactive crisis management to proactive impact-driven strategies. This is the future of responsible, resilient business."

A Step Change in Supply Chain Data Management
Upgrades offer:

• Effortless Data Collection & Integration: Gather, structure, and share supply chain and traceability data – including supply chain mapping, certifications, chain of custody records and regulatory compliance documents – in one centralized place.
• Proactive Risk Management: Detect, assess, and address hidden risks before they escalate, with a continuously updated view of actual risks and severity across the full supply chain.
• Streamlined Compliance Management: Move beyond reactive, check-the-box compliance to a scalable framework, where existing data is stored, packaged, and ready for any regulatory or reporting needs, with gaps automatically identified and addressed.
• A Unified, AI-Powered Data Hub: Make better decisions with a unified view of supply chains across owned, supplier and third-party data. Elevate supply chain data from a regulatory requirement to a strategic asset.
• Scalability for Any Supply Chain: Whether just starting its sustainability journey or managing complex multi-tier supply chains, TrusTrace offers a fully configurable system tailored to any regulatory or business needs.

With brands and manufacturers already leveraging the enhanced platform, TrusTrace is gaining momentum. Most recently, the company announced a strategic partnership with Avery Dennison, a global leader in materials science and digital identification solutions, to address growing demands for visibility into the origins, movement, and impact of raw materials across the apparel value chain.

"Navigating today's complex global supply chains requires reliable, streamlined access to comprehensive data," says Kenny Liu, Vice President and General Manager S Asia, EMEA, and Optica at Avery Dennison. "By integrating TrusTrace into our Optica™ portfolio of supply chain solutions, we're equipping brands with the tools they need to map their supply chains, verify raw material origins, and confidently meet evolving regulatory demands. This level of transparency empowers smarter sourcing decisions and ultimately drives meaningful impact across the entire supply chain."

For more information, visit www.trustrace.com. For images, click here.

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SOURCE TrusTrace