Versed Expands Retail Footprint with Ulta Beauty
LOS ANGELES, July 1, 2025 /PRNewswire/ -- Versed, the beloved clean, solution-driven skincare and makeup brand, announced its retail expansion with Ulta Beauty, the nation's largest beauty retailer.
Trailblazers of the clean beauty at drugstore movement since their debut in May 2019, Versed is now expanding into specialty retail with a launch in over 300 Ulta Beauty stores nationwide, as well as online. The assortment features a curated selection of the brand's best-selling skincare and makeup essentials, all priced at $20.99 and under.
"Launching makeup has been a longtime vision of mine for the Versed brand—grounded in our years of leadership in clean, effective skincare. The incredible response from our community confirmed what I've always known: People with sensitive skin are underserved when it comes to high-performing, affordable makeup. Expanding into Ulta Beauty is a major milestone in meeting our customer where she's already shopping for beauty," stated Katherine Power, Founder, Versed.
"We're incredibly excited to welcome Versed to our skincare and makeup assortment this summer," said Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty. "As the nation's largest beauty retailer, we are committed to expanding our assortment across two key categories our guests are highly engaged with to include brands that share our commitment to clean, conscious and cruelty-free solutions. Since Versed's debut over five years ago, we've been inspired by their mission to redefine beauty standards by delivering high-performance skincare and makeup options that are accessible and effective. We are thrilled to be a part of their next phase of growth, allowing even more beauty lovers to discover the brand's viral makeup assortment, along with their bestselling skincare solutions."
Launched in 2019 as the first digitally incubated drugstore brand to debut in mass retail, Versed has grown a loyal community through its data-driven, community-led approach to product development. Its expansion into Ulta Beauty marks a new chapter, bringing its proven skincare and newly launched makeup to the specialty beauty aisle.
Versed products available in-store and online at Ulta Beauty include:
Skincare Assortment
The Purist Daily Gel Cleanser – $13.99
Soft Cleanse Hydrating Cream Cleanser – $13.99
Weekend Glow Brightening Eye Gel – $15.99
Water Rush Intensive Hydrating Serum – $15.99
Dew Point Gel-Cream Moisturizer – $15.99
Skin Soak Moisture Cream – $15.99
Day Maker Microcrystal Exfoliator – $15.99
Weekend Glow Brightening Serum – $18.99
Day Dissolve Cleansing Balm – $18.99
Doctor's Visit Instant Resurfacing Mask – $18.99
Weekend Glow Overnight Brightening Mask – $20.99
Daily Recovery Rich Barrier Cream – $20.99
Press Restart Gentle Retinol Serum – $20.99
Good Defense Daily Sunscreen SPF 50 – $20.99
Color Assortment
Soft Gloss Tinted Lip Serum – $12.99
Sheer Stay Liquid Eyeshadow – $14.99
Easy Brow Tinted Brow Gel – $14.99
Cloud Wrap Lip Recovery Mask – $14.99
Cloud Polish Exfoliating Lip Scrub – $14.99
Skin Solution Serum Concealer – $15.99
Shade Swipe Blush Stick – $15.99
High Points Illuminating Stick – $15.99
Warm Dimension Bronzer Stick – $15.99
Day Lash Lifting and Defining Mascara – $15.99
Face Diffuser Multi-Tasking Brush – $15.99
Smooth Skin Face Primer – $17.99
Mood Lighting Luminizing Glow Drops – $18.99
Skin Solution Multi-Serum Skin Tint SPF 40 – $19.99
About Versed:
Versed is here to help you Solve Your Skin™. We create clean, solution-driven skincare and makeup, with ingredients that are dermatologist-tested, good for sensitive skin, vegan and cruelty-free. Since 2019, we have built a community around effective products at affordable prices. In 2025, we expanded into makeup with skincare-first formulas that never undo the work you put into your skin. Our products take care of your skin, so you can have skin you feel good in.
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SOURCE Versed