OPUS Health, a Division of Cegedim Relationship Management, Now Delivers Medication Loyalty and Adherence Solutions via e-Prescribing Systems

The OPUS Health division of Cegedim Relationship Management today announced the expansion of its patient acquisition and retention portfolio. OPUS Health’s newest solution allows pharmaceutical manufacturers to promote and deploy loyalty card programs within e-prescribing and electronic health records (EHRs) systems.

The solution enables higher promotion redemption by delivering loyalty card offers directly to a patient’s pharmacy through e-prescribing systems. The personalized offer is also printed for the benefit of the patient. Further, the OPUS Health solution enables pharmaceutical manufacturers to shift from the costly, time-consuming distribution process of physical loyalty cards to an electronic system that eliminates pharmacy obstacles for patients in receiving/redeeming loyalty card offers. As a result, pharmaceutical companies can now benefit from higher first-fill rates, ongoing adherence and brand loyalty through easy and accessible product promotions whose benefits go directly to patients.

OPUS Health has created the largest syndicated e-prescribing/EHR network with loyalty card promotion capabilities. OPUS Health is committed to expand accessibility to hundreds of e-prescribing/EHR providers.

Deploy Electronic Loyalty Card Programs at the Point-of-Prescribing to Increase First-Fill Rates and Improve Medication Adherence

The digitalization of interactions between patients and health care professionals continues to holistically improve the quality and delivery of healthcare. With Federal incentives driving the e-prescribing/EHR trend, OPUS Health’s new offering is helping pharmaceutical companies deploy promotional services that increase accessibility to high-quality branded drugs and improve medication adherence. As reported, there are over 234,000 physicians ordering and sending over 326 million prescriptions electronically.

"By delivering a pharmaceutical company’s loyalty card promotion along with a patient’s prescription electronically, our latest solution will optimize companies’ loyalty programs in order to increase cost effectiveness and overall medication adherence”, explained Paul Kandle, Vice President and General Manager of OPUS Health, a division of Cegedim Relationship Management.