AIR WICK® HELPS CONSUMERS EMBRACE FRAGRANCE AND EXPLORE THEIR PERSONAL HOSTING STYLE THIS SPRING
Curated with entrepreneur, reality TV star and media personality, Lindsay Hubbard, Air Wick reveals a collection of vision boards to help you be guest ready, no matter the occasion
PARSIPPANY, N.J., April 30, 2025 /PRNewswire/ -- According to a recent Talker Research survey, 78 percent of respondents** feel a pleasant scent can transform how inviting a space feels, yet only 24%** consider it essential for a home gathering. That's why this spring, Air Wick®, a home fragrance brand from Reckitt, is giving the how-to for hosts to be guest ready, every day – starting with the power of fragrance.
Air Wick is empowering everyone to lead with fragrance when exploring their personal hosting style, creating a space that's always inviting. Taking this notion to heart, entrepreneur, reality TV star and media personality, Lindsay Hubbard, drew inspiration from her favorite Air Wick fragrances and partnered with the brand to curate a new collection of vision boards for everyday hosting occasions. Pairing these fragrances to each board as the centerpiece and secret ingredient, the collection offers hosting ideas and inspiration, encouraging people to confidently step up for any spring gathering while making home entertaining feel approachable and exciting.
"Air Wick empowers hosts to create a home environment that expresses their own personal style," says Julia Mellberg, Vice President of Marketing at Air Wick. "Everyday gatherings can be elevated with a touch of home fragrance, as much as a change in lighting or a fresh tablescape. Air Wick's wide range of products effortlessly creates an inviting atmosphere that guests will love and cultivate a home-environment vital to fostering connections with family and friends."
In the spirit of creating a versatile, vibrant home, the Air Wick x Lindsay Hubbard vision board collection launches today, featuring:
- The Spring Fête: Channel your inner Garden Girl and bring on the whimsy with aromatic lavender, gentle chamomile and precious woods. Inspired by Air Wick's Lavender & Chamomile Scented Oil, elevate your next ladies' lunch or impromptu weekday celebration with notes of beautiful botanicals for a feminine, feel-good vibe.
- A Crisp Affair: Fantasizing about your favorite rom-com? Enjoy the cottagecore vibes, inspired by Air Wick's Fresh Linen Scented Oil, with clean, crisp neutrals – ideal for a relaxing group hang or zen Friday gathering. Envelope your space with the aroma of fresh, just-laundered linen with white flowers and sunshine.
- The Sea-Scape Soiree: Set sail with Dark Academia. Inspired by Air Wick's Deep Blue Sea & Beach Wood Scented Oil, embrace your moodiness and channel the deep blue sea for your next sophisticated and stormy night in. Be it an intimate dinner affair or roman-tasy book club, the complexity of beach wood adds a luxe tonality to any gathering.
"I believe fragrance is the magic touch for always being guest ready. Whenever I'm hosting, whether it's planned or impromptu, I want to make sure my home is always inviting," shares Hubbard. "My curated vision boards, paired with my favorite Air Wick fragrances, offer inspiration to bring any spring home gathering to life – no matter the occasion."
Air Wick fragrances, infused with essential oils, provide noticeable, long-lasting scent and are easy to use throughout the home with Air Wick's Advanced Plug In. With anti-fading technology, boost on demand button and adjustable intensity settings, the device diffuses a scent noticeable from first to last drop for up to 60 days*.
You can learn more about Air Wick products on AirWick.us, find your favorite hosting fragrance for purchase here and find Lindsay Hubbard's vision boards, inspired by Air Wick fragrances, here.
About Air Wick
Air Wick® is an air care brand focused on elevating your space with noticeable and long-lasting fragrances. Air Wick products have become increasingly popular throughout the years, encouraging consumers in more than 78 countries to purchase products around the globe. Our brand portfolio includes, but is not limited to, Plug-in Scented Oils, Essential Mist® Diffusers, automatic sprays, etc.
About the Talker Research Survey
Talker Research surveyed 2,000 general population Americans, at least half of whom will be hosting others in their home; the survey was commissioned by Air Wick and administered and conducted online by Talker Research between March 25 – March 31, 2025.
About Reckitt
Reckitt*** exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, around 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at www.reckitt.com/us.
*on low setting
**Statistics from Talker Research Survey commissioned by AIR WICK between March 25 – March 31, 2025
***Reckitt is the trading name of the Reckitt Benckiser group of companies
View original content to download multimedia:https://www.prnewswire.com/news-releases/air-wick-helps-consumers-embrace-fragrance-and-explore-their-personal-hosting-style-this-spring-302442097.html
SOURCE Air Wick