Backroads Unveils New Active Adventures for Travelers in Their 30s and 40s

Thirty-four Immersive Journeys Designed for Connection, Discovery and Well-Being

BERKELEY, Calif., June 26, 2025 /PRNewswire/ -- Backroads, the global leader in active travel, today announced the launch of a dynamic new trip collection for travelers in their 30s and 40s. Selected from Backroads' extensive portfolio, these journeys deliver meaningful experiences for travelers who crave immersive adventures, cultural connections and rejuvenating escapes that fit their fast-paced, high-responsibility lifestyles.

Pre-announced last month, the new 30s & 40s trips collection features nearly three dozen inspired itineraries with more than 70 departures worldwide. Early response during the soft launch revealed strong demand for epic adventures in iconic landscapes—especially hut-to-hut hiking in the Dolomites, trekking lodge to lodge in Peru and multi-adventure journeys through destinations like Greece, Sardinia, Corsica, Costa Rica and Alaska.

These early signals confirmed that travelers in their 30s & 40s are seeking out small group travel that offers not just activity but connection, challenge and cultural depth—at a time in life when they're ready to turn long-held travel dreams into reality. For many, that includes carving out time for themselves amid the demands of being a parent and building a career. This age group is also poised to benefit from an unprecedented $27 trillion wealth transfer by 2045, expanding opportunities to prioritize meaningful, experience-driven travel. With expert Trip Leaders, seamless logistics and exceptional hotels awaiting at day's end, Backroads delivers on the kind of immersive adventure this generation craves.

"These itineraries have long been guest favorites, and for good reason—they're immersive, dynamic and full of discovery," said Avery Hale Smith, Chief Experience Officer at Backroads. "We designed this collection with a deep understanding of where 30- and 40-something travelers are in life—balancing ambition and adventure, career and curiosity. It's about offering incredible experiences that feel both energizing and effortless."

Headlining the depth and variety of the collection, these are the five standout adventures receiving early interest from Backroads' 30s & 40s soft launch.

• Dolomites Hut-to-Hut Hiking Tour—Tackle iconic ridgelines, sleep in cozy mountain lodges and experience the raw, unfiltered beauty of Italy's legendary Dolomites.
• Switzerland Walking & Hiking Tour—Wander Alpine meadows and charming mountain villages, all while savoring Swiss chocolate, fondue and breathtaking views of the Matterhorn.
• Santorini & Crete Multi-Adventure Tour—Hike ancient sites, cycle through olive groves and sample world-class Greek cuisine while exploring the Aegean's most stunning islands.
• Sardinia & Corsica Multi-Adventure Tour—Discover hidden beaches, rugged coastlines and vibrant island culture on this sun-soaked journey between Italy and France.
• Peru Lodge-to-Lodge Trekking Tour—Embark on an epic Andean adventure, trekking ancient trails to Machu Picchu while staying in high-altitude lodges.

These new trips, geared to 30- and 40-year-olds, are all available for immediate booking, with the first departures scheduled for spring 2026.

Walking & Hiking Tours 

• A Taste of Camino de Santiago 
• Canadian Rockies
• Canadian Rockies Heli-Hiking 
• Cinque Terre & Tuscany
• Dolomites Hut-to-Hut
• Peru Lodge-to-Lodge Trekking
• Pyrenees Lodge-to-Lodge 
• Switzerland

Multi-Adventure Tours 

• Alaska's Glaciers & Coast
• Bali
• Basque Country
• Costa Rica Highlands to Coast
• Cuba
• Dolomites 
• Portugal's Algarve & Alentejo
• Santorini & Crete
• Sardinia & Corsica
• Thailand

Bike Tours  

• Berlin to Prague
• California Wine Country
• Columbia River Gorge & Willamette Valley
• Ireland'sCounty Cork & Kerry
• Kentucky
• Krakow to Budapest
• Madrid to Porto 
• Maine
• Portugal's Algarve & Alentejo
• Puglia & Basilicata
• Quebec City to Montreal
• Scotland
• Spain's Mallorca
• Spanish Pyrenees to Costa Brava
• Sweden to Denmark
• Vietnam & Cambodia

Learn more about Backroads' new 30s & 40s trips or call 800-462-2848. 

About Backroads 
Backroads was founded in 1979 by Tom Hale and has been a leading innovator in active and adventure travel for over 45 years. Guests join Backroads to bike, hike and so much more on expertly planned active adventures which highlight the unique character of each destination. The company offers multiple ways to go active in hundreds of destinations worldwide: Biking, Walking & Hiking and Multi-Adventure Tours; Private Trips, Women's Adventures, Dolce Tempo Easygoing Journeys, adventures for 30s & 40s and Family Trips for families with children in distinct age groups: Kids & Teens, Teens & 20s and 20s & Beyond. Backroads trip collections also include Active Ocean & River Cruises, Unplugged Bike Tours (no e-bikes), Lodge-to-Lodge Hiking, Safari, Culinary and Home Base Trips. For more information, please visit backroads.com or call 800-462-2848.

Backroads Media Contact    
Liz Einbinder 
liz_einbinder@backroads.com 
510-292-2753 

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