Bilibili Profit Rises on Games and Ads

Bilibili(NASDAQ:BILI) reported results for its fiscal second quarter ended June 30, 2025, on August 28, 2025. Gross margin expanded to 36.5%, up from 29.9% in the same period last year, operating profit reached RMB 252 million, and monthly paying users climbed 9% year over year to 31 million, highlighting strengthening monetization and improved operational leverage.The company’s advertising business achieved a record RMB 2.4 billion in revenue and outpaced broader industry growth, propelled by upgrades to ad infrastructure, smart placement, and Large Language Model (LLM) enhancements. Performance-based advertising revenue grew approximately 30% year over year, with effective cost per mille (eCPM) up over 10% year over year, while the number of unique advertisers rose more than 20% year over year.Advertising revenues increased 20% year over year, with performance-based advertising revenue growing around 30% and eCPM up over 10%. This demonstrates the company’s ability to leverage technology and data to drive above-industry growth in a competitive digital advertising landscape.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool