Bow Wow Labs Partners with Pet Supplies Plus to Bring Vet-Recommended Safety Chew Device to Pet Parents Nationwide

Bow Wow Labs – the leader in pet safety innovation – is proud to join forces with nation's largest and most trusted pet retail franchise

New partnership introduces the Bow Wow Buddy to millions who are unaware of the risks of pet choking and provides a smart solution for long-lasting chews

AUSTIN, Texas, July 31, 2025 /PRNewswire/ -- Bow Wow Labs – the leader in pet safety innovation and creator of the first safety chewing device for dogs – is proud to announce a strategic partnership with Pet Supplies Plus, the nation's largest and most trusted pet retail franchise. The partnership marks a significant milestone for Bow Wow Labs as it expands beyond e-commerce into brick-and-mortar locations, offering its category-defining products to a broader audience of safety-conscious pet parents.

Beginning in August, Bow Wow Labs' patented Bow Wow Buddy® and SafeFit® Bully Sticks will be available in-store at approximately 700 Pet Supplies Plus corporate and franchise locations nationwide.

The retail launch includes a curated assortment of six SKUs, featuring the Bow Wow Buddy Safety Device in three sizes, as well as SafeFit Bully Sticks – hand-selected chews designed to fit securely within the Bow Wow Buddy system to help prevent dogs from choking.

The entrance into retail brings Bow Wow Labs' veterinarian-recommended, U.S.-made safety products to even more pet parents across the country, furthering the brand's mission to prevent life-threatening, chew-related incidents in pets.

"We are thrilled to partner with Pet Supplies Plus, a trusted leader in the pet specialty retail channel," said Brian O'Neil, CEO of Bow Wow Labs. "This partnership allows us to reach millions of pet parents who may be unaware of the serious risks associated with unsupervised chewing – and the smart solution Bow Wow Labs provides."

As part of the launch, Bow Wow Labs is collaborating with Pet Supplies Plus to roll out a comprehensive educational initiative aimed at empowering both store associates and customers with the knowledge to choose safe chewing solutions for their pets. Building on the momentum of National Pet Choking Prevention Day – an awareness campaign championed by Bow Wow Labs annually on June 22 – the brand is continuing its efforts by engaging  shoppers in-store through targeted campaigns that highlight the importance of supervised chewing and Bow Wow Buddy safety benefits.

"We understand the important role pets play in our lives and how they are true family members," shared Chris Rowland, CEO of Pet Supplies Plus. "Our priority is always to provide pet parents everything they need to care for their loved ones, and this partnership with Bow Wow Labs will further help us see this through."

A First-of-Its-Kind Safety Solution
Each year, more than 1 million dogs in the United States experience health emergencies related to chew sticks – according to third-party research commissioned by Bow Wow Labs – and many of these incidents are entirely preventable. 

Bow Wow Labs independent research further reveals that nearly 6-million dogs swallow an unchewed portion of a chew stick annually, leading to an estimated $450 million in veterinary care costs. And alarmingly, 50% of all dog owners provide chew sticks weekly or more, yet 60% are unaware of the associated choking risks.

With more than 65 million dog parents in the United States, the need for pet choking awareness and prevention has never been more urgent. 

Enter the Bow Wow Buddy safety device, the company's flagship product that secures long-term chews like bully sticks, helping prevent dogs from choking on the last bite of a chew. As the first patented safety device for dogs, the Bow Wow Buddy features:

• A variety of sizes, tailored to a dog's weight
• A recommendation by 4 out of 5 vets after firsthand experience
• Made in the U.S.A. with safe, durable, BPA-free construction; dishwasher-safe for easy cleaning
• Availability of hand-selected SafeFit® chews from Bow Wow Labs

From bully sticks and cheese chews to collagen sticks and split antlers, the Bow Wow Buddy accommodates a wide range of popular long-lasting treats – making it a smart, simple way to protect dogs while allowing them to safely enjoy their favorite chews.

"Our expansion into retail reflects our passion and responsibility to improve the health and safety of dogs everywhere," adds Mike Sapp, SVP of Retail Sales for Bow Wow Labs. "More than half of pet parents prefer to shop in pet specialty stores, and this launch enables us to meet them where they are – helping more dogs chew safely while strengthening the bond between pet and pet parent."

Besides Pet Supplies Plus stores, Bow Wow Labs products are also available at BowWowLabs.com, Chewy and Amazon.

About Bow Wow Labs
Founded in 2018, Bow Wow Labs develops innovative products to keep Americans' 65 million dogs safer, happier and healthier. As creator of the Bow Wow Buddy®, the first patented safety device for dogs, Bow Wow Labs helps dogs enjoy treats and satisfy their instinctual desire to chew while giving pet parents peace of mind.

The company created National Pet Choking Prevention Day, observed on June 22 every year, to raise awareness of pet choking and ways to prevent it. Bow Wow Labs was named one of the 10 fastest-growing U.S. pet companies on the Inc. 5000 List of America's fastest-growing private companies in 2022, 2023 and 2024. The company also was honored as "Best New Emerging Brand" at SuperZoo 2022, the largest North American pet retail event, and earned the 2024 Pet Insight Vanguard Award for Pet Safety that recognized the company's industry leadership and innovation in the pet industry. For more information, visit bowwowlabs.com.

About Pet Supplies Plus
Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Its shelves are stocked with the right products, including a wide selection of over 11,000 products from 400 brands. Easily find all their favorites at prices you love, whether you shop in store or online using free curbside pickup, same-day delivery or autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation's largest pet retail franchise with more than 725 locations and counting, Pet Supplies Plus makes shopping local simple. For more information visit www.petsuppliesplus.com.

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SOURCE Bow Wow Labs