Bush's Beans® and Bluey® Team Up to Launch New Bush's Bluey Baked Beans… For REAL LIFE
New Bush's Bluey Baked Beans give families a chance to take iconic Bluey moments beyond the screen and onto the plate
KNOXVILLE, Tenn., May 5, 2025 /PRNewswire/ -- Bush's Beans® and BBC Studios, distributor and licensor for the Emmy®-winning animated series Bluey, today announced a new partnership to make mealtime magic with new Bush's Bluey Baked Beans. The smash-hit show follows the playful adventures of a lovable Blue Heeler dog and her family. Now, families can bring Bluey fun to life by recreating favorite moments, and meals, in their own kitchens.
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Inspired by bean antics in fan-favorite episodes, Bush's Bluey Baked Beans bring iconic Bluey moments off the screen and onto the plate. Whether it's serving up baked beans in your own "Fancy Restaurant" or picking up beans for dinner like the "Grannies," the new product turns mealtime into playful, flavor-packed fun.
"Bluey's love for Baked Beans and family is a perfect fit for Bush's," said Stephen Palacios, Senior Vice President of Marketing & Innovation at Bush's. "With new Bush's Bluey Baked Beans, families can enjoy sharing delicious meals together and turning seemingly everyday things, like baked beans, into fun adventures."
To celebrate the launch of Bush's Bluey Baked Beans, entrepreneur and mom Ashley Tisdale is partnering with Bush's to help inspire families to play chef together, serving up recipes and inspiration to make mealtime memorable.
"Our family absolutely loves Bluey – we have fun recreating Bluey and Bingo's playful and hilarious adventures and connecting over the heartfelt moments," said Tisdale. "That's why I'm so excited to help launch Bush's Bluey Baked Beans as way for families to continue to make everyday magic together, whipping up delicious meals and bonding over bean-filled antics, just like everyone's favorite characters."
"This partnership is a natural fit, as fans know, baked beans are joyfully featured in favorite episodes like 'Grannies' and 'Fancy Restaurant' that have trended on social media," said Suzy Raia, SVP Global Consumer Products at BBC Studios. "The Bluey artists at Ludo Studio are in on the fun, collaborating with our team on this bespoke can design. What better way to celebrate our 2025 'Let's Play Chef' theme than by giving families a way to enjoy making something delicious together."
Bush's Bluey Baked Beans are crafted with little ones in mind, offering 6g of protein per serving and delicious flavor in every bite. Packed in a 15.8 oz. pop-top can, they're gluten-free, fat free, vegetarian and easy to prepare – just pour them out of the can, heat and eat!
Bush's Bluey Baked Beans hit shelves nationwide in May and will be available at Walmart, Amazon and many other retailers near you soon.
About Bush's® Beans
Bush's® is That Beautiful Bean Co.®—a quality-obsessed, family-owned business since 1908. We believe in the goodness of the humble bean, a food that's equally good for humans and the earth. When you enjoy our beans, you can trust that they're the very best. Because we wouldn't serve your family anything less. Since we got our start more than 115 years ago in Chestnut Hill, Tenn., Bush's has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That's why, from mouthwatering Baked Beans to Chili Beans to our newest Sidekicks, you're cooking up the best with Bush's. For more information, visit www.bushbeans.com.
About Bluey
Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children's and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post-produced in Brisbane, Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world's biggest brands, promoters and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME's Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
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SOURCE Bush's Beans