CeraVe Unveils a Giant Birthday Present Across Six Cities as Part of Its 20th Birthday Celebration
Honoring 20 Years of Skin Barrier Science, the #1 Dermatologist-Recommended Skincare Brand is Hitting the Road with a Gift for its Fans
NEW YORK, July 28, 2025 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the U.S1., is celebrating its 20th birthday with a can't-miss moment for fans around the country: a giant CeraVe present (literally!). CeraVe will drop its larger-than-life gift box in six cities throughout the summer, giving brand loyalists a chance to step inside the last 20 years of skincare science.
Popping up from July through September, the 20 Years of CeraVe Tour unwraps the brand's trailblazing past while looking at its innovative present and future. This is the ultimate celebration of skincare science – from disco balls to streamers, a giant birthday cake and, of course, ceramides – inside the experience, guests will journey through the milestones and moments of how CeraVe catapulted itself from three products to a household name with 70+ products over the last two decades.
Skincare enthusiasts and brand fans are invited to join the party for branded merchandise, product giveaways2 and fun photo moments, as well as special guests like local dermatologists, who will offer on-site consultations and skincare advice.
Attendees will also have the chance to meet and take pictures with CeraVe's brand new GOATED mascot, Sarah V. Fans can stop by to celebrate at the following locations and dates:
- STOP ONE: Pioneer Court in Chicago, IL on Tuesday, July 29 from 11 a.m. to 6 p.m.
- STOP TWO: Bay Street Emeryville in San Francisco, CAon Sunday, August 10from 11 a.m. to 6 p.m.
- STOP THREE: Mountain View Village in Riverton, UTon Sunday, August 17 from 11 a.m. to 5 p.m.
- STOP FOUR: Ann Arbor, MIon Saturday, August 23from 12 to 10 p.m., and onSunday, August 24from 12 to 8 p.m.
- STOP FIVE: Tallahassee, FLon Saturday, August 30from 10 a.m. to 3:30 p.m.
- STOP SIX: Sea.Hear.Now Festival in Asbury Park, NJon Saturday, September 13and Sunday, September 14 from 12 to 8 p.m.
"For the past 20 years, CeraVe has consistently delivered skin barrier-supporting products developed with dermatologists that are both affordable and accessible," said Esther García, General Manager, CeraVe U.S. "As we celebrate this incredible milestone, we're thrilled to connect with our brand loyalists who have been an integral part of our journey, while meeting new fans who will join us in the exciting chapters ahead."
CeraVe fans can unwrap more details about the 20 Years of CeraVe Tour at CeraVe.com. For more information on where to find CeraVe this summer, visit CeraVe on Instagram, TikTok and Facebook.
1IQVIA, ProVoice Survey, rolling 12-month data as of January 2025
2Giveaways available while supplies last
About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.
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SOURCE CeraVe