Crest Surf Clubs' Flagship Location Hits Major Milestone: 50% of Memberships Reserved; Wedbush Engaged to Scale Platform
SHIRLEY, N.Y., July 15, 2025 /PRNewswire/ -- Crest Surf Clubs today announced it has partnered with Wedbush Securities to support its capital raise and national expansion strategy. The news comes as Crest's flagship location on Long Island reaches a major milestone: over 50% of memberships are reserved before opening, confirming strong demand for this exclusive, category-defining surf club model.
"The demand for memberships has been overwhelming.," said Brett Portera, Founder and CEO. "We have numerous high profile members including Hollywood Stars, professional athletes, prominent local families, and successful business men and women, all being united by a shared love of surfing and a desire to belong to a curated community of surfers."
Crest's flagship project is fully entitled and permitted, with excavation completed and millions in founder capital already invested. Construction crews are now preparing for the next phase; the construction of a 1.2-acre wave pool, installation of Crest's proprietary wave-generation system, an on-site power generation system, and an amenity filled 9,000 square foot Clubhouse.
Crest has also named Alexandre Poirot as Chief Technology Officer and Partner. Poirot, a renowned fluid mechanics engineer known for designing Kelly Slater's iconic Surf Ranch, brings world-class expertise to Crest's upgraded pneumatic wave system, which generates 120+ customizable waves per hour in a compact 1.2-acre footprint. The design of the system leverages the same validated approach used to design the Kelly Slater Wave Company groundbreaking technology back in 2015 which combines advanced Computational Fluid Dynamics (CFD) modeling with physical scale prototyping to deliver unmatched accuracy and performance.
"Our goal is to create a new standard for surf clubs — an experience as premium as the best ski resorts and country clubs centered around an exclusive technology and experience," said Portera. "Partnering with Wedbush and bringing Alex on board shows we're serious about executing at scale with proven talent and strong institutional support. In addition to our flagship site on Long Island we have a dozen additional sites that we are working on both domestically and internationally."
Poirot added, "This is the next generation of wave design. My work at Surf Ranch showed what's possible — Crest will make it more flexible, efficient, and accessible to a surf community that demands world-class performance and progression. I am excited for Crest to truly unlock the science behind a surfable wave."
The company is currently working with Wedbush as its exclusive investment banking partner to identify additional accredited investors to complete the New York flagship location and accelerate its national rollout. This opportunity gives participating investors exposure to Crest's fully integrated platform spanning proprietary wave technology, destination real estate, and operations — the only offering of its kind in the industry.
About Crest Surf Clubs
Crest Surf Clubs is the first-ever vertically integrated platform of private, membership-based surf clubs, combining proprietary wave technology, destination real estate, and an exclusive community experience.
Learn more at www.crestsurfclubs.com
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SOURCE Crest Surf Development