Curinos Launches Amplero CRM App to Deliver Decision Intelligence at the Front Line

"When guidance gets personal, relationships grow."

NEW YORK, July 30, 2025 /PRNewswire/ -- Curinos, a global data intelligence business that combines industry-exclusive expertise, insights, and analytics to help leading financial institutions put customers at the heart of every decision, today announced the launch of its Amplero CRM application. This new offering brings decision intelligence directly to the front line, transforming static customer records into real-time, behavior-driven guidance within banker workflows to unlock the full potential of every customer relationship.

Amplero delivers AI-powered insights and personalized recommendations directly within banker workflows—eliminating system toggles and replacing guesswork with precision. By providing clear, data-driven guidance on what to offer, when to engage, and how to grow, Amplero enables bankers to lead more relevant conversations, uncover high-value opportunities, and deepen customer relationships.

"In today's competitive banking environment, delivering personalized experiences is no longer optional—it's essential," said Sarah Welch, Managing Director at Curinos. "With Amplero embedded within a financial institutions CRM, bankers get a 'superpower' of sorts—real-time customer intelligence and next best actions at their fingertips, so they can stop searching and start advising."

Every interaction with Amplero feeds a learning loop, making the system smarter and more precise over time. This continuous improvement transforms routine engagements into revenue-driving moments—boosting loyalty, increasing share of wallet, and turning CRM systems into strategic engines for growth.

About Curinos

Leaders at financial institutions call on Curinos to help them navigate a changing industry and chart new paths to growth, as only Curinos brings together the industry-exclusive expertise, insights and analytical firepower that fuel a strategic competitive advantage. Curinos solutions combine vast, proprietary data with predictive analytics, enabling clients to identify emerging opportunities and make informed decisions that drive sustained performance improvements. A trusted partner to the industry and leading financial institutions around the world, Curinos helps uncover key opportunities that drive business growth.

Contact: curinos@5wpr.com

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SOURCE Curinos