Dashlane Accelerates Global Partner Momentum with New Incentives for Credential Security Success
- New points-based program model equips and rewards resellers to expedite adoption of Dashlane Omnix™ -
- Dashlane also appoints security industry veteran Tom Laffaye to lead its burgeoning channel business -
NEW YORK and PARIS, July 23, 2025 /PRNewswire/ -- Credential security leader Dashlane today announced new enhancements and incentives to its Dashlane Partner Program, designed to give partners increased ease and value in providing complete credential security to enterprises. Building on its channel momentum, Dashlane's new points-based model equips partners with additional resources and rewards based on sales performance, engagement and customer success, further incentivizing the adoption of its intelligent credential security platform, Dashlane Omnix™.
"Omnix has received a tremendous response from both partners and customers because it's the only complete credential security platform to protect the entire credential lifecycle, for every employee," said John Bennett, CEO of Dashlane. "Looking ahead, our partners are key in accelerating Omnix's growth as we transform into a channel-centric organization and invest further in equipping resellers with the resources and support to achieve a shared success."
New channel chief to scale partner-led growth
In tandem with the new program model, Dashlane has appointed security industry veteran Tom Laffaye as Director of Channel Sales and the company's first channel lead. Laffaye will be charged with building on the program's momentum by expanding Dashlane's partner ecosystem and empowering resellers with the tools and resources needed to scale complete credential security solutions across enterprise environments.
"Dashlane is the tip of the spear for partners seeking to ensure customers have the tools necessary to proactively address credential risk across their workforce," said Laffaye. "Our new program structure ensures all partners, regardless of size, can tap into the full resources and benefits available to them to maximize their success. We see tremendous potential in putting partners at the center of Dashlane's growth as the global partner ecosystem continues to be crucial in helping businesses stay ahead of growing threats."
Laffaye has led channel programs at some of the world's fastest-growing SaaS and security companies. Prior to Dashlane, he was Head of Channel Sales at Censys, and served as Director of Channel Sales at OneLogin, Okta and Jamf, playing a key role in helping these organizations scale via channel-led growth.
A program built for partner success
Formally launched in 2024, the global Dashlane Partner Program has 180 partners, recently adding Atlantic Data Security, Carahsoft, GuidePoint Security, Optiv, and People Driven Technology (PDT). Dashlane's strategic partners gain access to benefits such as sales and marketing materials, live training, a dedicated channel sales manager, greater pricing margins and co-marketing opportunities and rebates.
In contrast with traditional tiered models that reward partners solely on revenue, Dashlane's program enables partners to earn points through various activities including sales achievements, certifications, training completions and marketing campaign participation. As partners accumulate points, they can unlock tiers with higher benefits such as tiered margins, market development funds (MDF), customized assets, deal support, rebates, SPIFFs and more.
"Dashlane has been among the most sought-after solutions with customers seeking to reduce credential risk and ensure consistent password management across their workforce," said Mario Procopio, Managing Director at Amsterdam-based value-added reseller Pro CISO®. "We're thrilled to have Dashlane Omnix in our security portfolio, allowing our customers to easily identify where credentials are more at risk across the enterprise and securing them with a solution that makes their lives easier as well."
Today's news follows Dashlane recently becoming available on the AWS Marketplace, expediting procurement and deployment of Dashlane Omnix to Amazon Web Services (AWS) customers.
To join the Dashlane Partner Program, visit https://www.dashlane.com/partner-program.
About Dashlane
Dashlane provides complete credential security, protecting businesses against the growing threat of human risk. The company's intelligent Omnix™ platform unifies password management and credential protection, equipping security teams with proactive intelligence, real-time response, and protected access to secure every employee. Millions of consumers and over 25,000 brands worldwide, including enterprises such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Learn more at dashlane.com.
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SOURCE Dashlane