Dutch Bros® and LONELY GHOST® Collab to Empower Customers to Lean Into Self Expression
TEMPE, Ariz., Sept. 29, 2025 /PRNewswire/ -- Dutch Bros, the beloved drive-thru coffee company known for its inclusive culture and fully customizable drinks, is teaming up with LONELY GHOST, the streetwear brand rooted in connection to give customers a variety of ways to show off their unique style. This limited-edition collaboration blends bold style and even bolder drinks, putting the power of self expression in the customers hands.
"This partnership with LONELY GHOST felt seamless as they also share enthusiasm for joy and connection with their customers like Dutch Bros does," said Tana Davila, Chief Marketing Officer at Dutch Bros. "From the drink to the merch, all the offerings give customers the power to express themselves in their own unique ways."
Dutch Bros and LONELY GHOST are launching a series of exclusive drops designed to celebrate individuality, community and meaningful connection. The collaboration includes:
- A limited-edition sticker featuring LONELY GHOST, available on Wednesday, October 1 starting at 5 am, at any Dutch Bros location with every drink purchase, while supplies last!
- LONELY GHOST x Dutch Bros apparel that combines both a passion for fashion with customers' love for Dutch Bros, available starting Monday, October 6 on LONELY GHOSTS' website, while supplies last!
- The LONELY GHOST Chai that's a sweet blend of cherry and chai, topped with Soft Top® and cinnamon sprinks is available at all Dutch Bros locations beginning Monday, October 6.
- A fan-favorite Dutch Bros collectible item with a custom LONELY GHOST twist! Available on Wednesday, October 8, starting at 3 pm, at all Dutch Bros locations with every medium or large drink purchase, while supplies last!
"LONELY GHOST has always been about connection, and Dutch Bros is the same," said Bronson Christensen, Co-Founder of LONELY GHOST. "Whether it's over a hoodie or a cup of coffee, we both exist to bring people together. This collab feels like the perfect way to connect our communities in a way that's fun, real and a little unexpected."
About Dutch Bros Coffee
Dutch Bros Coffee® is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. Dutch Bros was founded in Grants Pass, Oregon in 1992 and is now sharing its vibrant culture and fully customizable drinks at 1,000 locations and counting across 23 states. Dutch Bros serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel® energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more.
Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch Luv®. In addition to its mission of speed, quality and service, the Dutch Bros Foundation® is passionate about giving back to the communities it serves. Through local giving and annual nation-wide initiatives, the Dutch Bros Foundation makes impactful contributions to causes across the country.
To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to order ahead, earn points and score rewards!
About LONELY GHOST
LONELY GHOST is an experiential lifestyle brand with a mission to unite global communities through shared human experiences. Known for its iconic phrases and storytelling-led collections, the brand has become a cultural touchpoint. For more information, visit www.lonelyghost.co.
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SOURCE Dutch Bros Coffee