ENERGY WELLNESS BRAND, GORGIE, ANNOUNCES THE LAUNCH OF NEW PINK LEMONADE FLAVOR EXCLUSIVELY AT 1,939 TARGET STORES
Better-For-You Energy Brand Launches Exclusive Pink Lemonade Flavor Across 1,939 Targets and a Pink Lemonade inspired Swim collection sold at Getgorgie.com
NEW YORK, June 2, 2025 /PRNewswire/ -- Today, GORGIE, the innovative energy drink brand with benefits, announced the launch of its new Pink Lemonade flavor exclusively at 1,939 Target stores across the nation.
GORGIE was founded in 2023 by Michelle Cordeiro Grant to introduce a first-of-its-kind energy drink made by women for everyone to enjoy and has quickly become the #1 fastest growing energy brand in the US natural channel. They have solidified themselves at the forefront of the better-for-you beverage movement with a community-first approach, garnering over 1.7 billion impressions across social media networks and growing their list of creator and celebs fans across all genres, including professional athletes like Michael Strahan, creators like Jordyn Jones, and models like Lori Harvey amongst others. As a result of their popularity and growth, they closed out their first year with 7-figure success, and the business grew 5x in year two.
This newest Pink Lemonade flavor will be joining their 4 core energy drink flavors already sold at 863 Target stores across the country; Tropical Punch, Watermelon Splash, Peach Tea, and Mango Burst. Each 12 oz can of GORGIE contains 150mg of green tea caffeine with benefits including, Biotin, B-Vitamins, and L-Theanine.
Featuring the same benefits with a fresh flavor, GORGIE's Pink Lemonade channels the nostalgic joy of ice-cold lemonade on a sunny day, refreshed with clean energy and better-for-you ingredients to make every summer moment that much sweeter - without any nasty sweeteners!
GORGIE continues to lead with their focus on making wellness and energy fun again, with benefits to support healthy living and captivating branding that aligns with Target's consumers.
"It's been a dream to partner with Target and I'm so excited that our community finally gets to try our Pink Lemonade," said Michelle Cordeiro Grant, Founder & CEO of GORGIE. "It brings all the benefits they already love about GORGIE in a fun flavor just in time for summer. Our team has been living off GORGIE sips and living in our favorite swim looks, so we decided to pair this exciting launch with a swim collection for our community to bring their gorgeous summer moments to life!"
To celebrate the new Pink Lemonade flavor, the brand has created the Cabana Collection, a capsule swimwear line, available exclusively on GETGORGIE.COM. Inspired by endless pool days, sun-warmed skin, and that first sip of a cold drink, the latest capsule is a dreamy 13-piece lineup of effortless swim. The collection ($35-$59 per piece) features bikinis and one-pieces designed in three custom lemonade prints and GORGIE branding.
This launch is a nod to Cordeiro Grant's previous game-changing Leisurée brand LIVELY, where she took a similar community based approach to grow the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition in just 3 years. Now, she's using her past experience in apparel to create her first collection at GORGIE, truly positioning the brand not only as a beverage to drink but a lifestyle to live in.
Link to photos: HERE
Photo Credit: GORGIE
GORGIE FAQS:
- Zero Sugar: 0 grams
- Green Tea Caffeine: 150mg/per 12oz can
- Contains: L-Theanine, B6 + B12, & Biotin
- 5 Calories/per 12oz can
- MSRP: Starting at $2.59/12oz can
For more information, please visit GETGORGIE.COM.
About GORGIE:
Created and founded by Michelle Cordeiro Grant in 2022, the community-led wellness brand launched officially in January 2023 with its first product line of sparkling energy drinks. GORGIE is an energy drink with wellness, and beauty benefits, proudly using green tea caffeine for a 150mg boost with added benefits like Biotin, B Vitamins, L-Theanine, without aspartame, sucralose or erythritol. GORGIE is available direct-to-consumer through AMAZON.COM and GETGORGIE.COM, as well as on shelf across thousands of retail locations nationwide. GORGIE is a community, a brand and a platform on a mission to make wellness fun with products that give you energy for all day, everyday life.
For more information, please visit GETGORGIE.COM and follow @getgorgie on Instagram and TikTok.
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SOURCE GORGIE