Filippo Berio USA appoints Giacomo Campinoti as CEO

Campinoti poised to harness brand momentum to drive market expansion, awareness of exceptional portfolio of iconic, high-quality culinary staples

LYNDHURST, N.J., June 23, 2025 /PRNewswire/ -- Global olive oil company Salov Group has appointed Giacomo Campinoti as CEO of its U.S. subsidiary, Filippo Berio USA. Campinoti contributes deep expertise in the consumer packaged goods industry and is a proven leader in driving innovation that generates growth. Offering more than 20 years of experience in world-renowned Italian food and luxury companies, Campinoti is poised to solidify Filippo Berio's premium identity in the competitive U.S. market while elevating its profile from coast to coast.

"With an accomplished record of brand development and operational excellence, Giacomo Campinoti is a natural choice to serve as CEO and lead Filippo Berio USA into a new era of innovation and expansion," said Salov Group CEO Gianmarco Laviola. "The U.S. is a key market for Filippo Berio, and we are certain that Giacomo will sustain the storied brand's legacy while creating compelling new growth opportunities."

Campinoti joins Filippo Berio USA from De Cecco USA, the world's third-largest pasta producer, where he served as CEO for the past five years following tenures as chief financial officer. Originally from Florence, Italy, where he built a strong foundation in accounting and finance before relocating to the U.S. in 2007, Campinoti is well-acquainted with the importance of maintaining and articulating the authenticity, history, sustainability and quality of Italian-rooted brands. He is fully aligned with Filippo Berio's commitment to innovation and excellence, and he plans to harness the brand's recent momentum to further expand market penetration and awareness as well as extend strategic partnerships and consumer education programs.

"Time and again, the U.S. market has demonstrated a healthy appetite for high-quality, evolving culinary experiences, and the 158-year Italian brand, Filippo Berio, has delivered with authentic, innovative products that place uncompromising quality at the center, whether premium extra virgin olive oils, fresh pestos or pasta sauces that taste homemade," said Campinoti. "I look forward to leading the iconic brand in the U.S. and sharing its continued innovation with an ever-wider audience."  

Upon moving to the U.S., Campinoti became a licensed CPA and held financial leadership roles at prominent luxury brands such as Bulgari and Benetton. He originally joined De Cecco USA in 2012 as CFO, resuming the role in 2018 following a stint with Italian heritage coffee brand Lavazza. As CEO of De Cecco USA since 2020, he substantially grew national distribution of the Italian pasta brand across retail and food-service channels while increasing brand visibility and securing premium positioning.

Campinoti's extensive CPG experience readily translates to Filippo Berio USA, where he will integrate his unique financial and operational perspectives into strategy development and execution, prioritizing the delivery of healthy, flavorful and sustainable premium food experiences to consumers. Filippo Berio USA has long been a key division for Salov Group, as the brand was first registered in America in 1897. Its product portfolio has grown over time, representing the brand's commitment to innovation as it has branched out from offering top-quality olive oils to filling Americans' pantries with staples including specialty vinegars, glazes, pestos and pasta sauces. Today, Filippo Berio USA is the largest subsidiary of Salov Group.

About Filippo Berio
The Filippo Berio brand has been committed to creating high-quality olive oil for 158 years. Founder Filippo Berio set forth exceptional standards of olive oil production that are still rigorously followed today, with each bottle sold bearing his signature as a seal of the finest olive oil and the brand's promise of quality. From distinctive olive oils to a selection of specialty pestos, pasta sauces, wine vinegars, and balsamic vinegars and glazes, Filippo Berio's portfolio combines the finest ingredients with high production standards. The Italian brand, trusted worldwide, promotes healthy lifestyle and food choices through its commitment to innovation, sustainability and responsible sourcing, delivering great-tasting, accessible products that elevate the at-home cooking and culinary experience. The brand is currently sold in more than 75 countries. In the United States, Filippo Berio is marketed by Filippo Berio USA, a wholly owned subsidiary of the Salov Group, based in Lucca, Italy. For additional information, please visit filippoberio.com.

Filippo Berio Media Contact: 
Hannah Castle, 510-590-0195
FilippoBerio@finnpartners.com  

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SOURCE Filippo Berio