Financial firms adopt AI, bolster customer education to fight phishing, fraud

A 70-year-old homemaker surnamed Kim, who lives in Suwon, Gyeonggi Province, recently received a phone call from someone impersonating a prosecutor. The caller told her that her bank account was linked to criminal activity and urged her to transfer her assets to a "safe" account. Alarmed, Kim followed the instructions and was prompted to install a specific mobile application on her smartphone. According to the scammer's guidance, she then called her bank to request the necessary transaction. During the call, the bank’s voice analysis system's artificial intelligence (AI) detected abnormal emotional patterns in Kim’s voice, including signs of fear and anxiety. Sensing something suspicious, the banker halted the transaction and verified the situation, preventing a financial crime before it was too late. Financial institutions are ramping up their efforts to safeguard vulnerable customers by enhancing scam detection technologies and broadening educational outreach. Samsung Life Insurance has rolled out the industry's first AI-based voiceprint verification system, which analyzes a customeWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times