FlavCity Accelerates Growth With CEO, Record-Breaking TikTok LIVE, and National Retail Debut at Target

CHICAGO, Oct. 9, 2025 /PRNewswire/ -- FlavCity, the fast-growing health and wellness brand known for bringing transparency, simplicity, and authenticity to everyday food choices, today announced its national retail debut at Target, fresh off a record-breaking TikTok LIVE that generated the most revenue ever for a U.S. food and beverage brand on the platform.

The milestone comes one year into the leadership of Shawn Bushouse, who joined as Co-Founder and CEO in 2024. Since then, the brand has installed a strong industry leadership team, expanded categories via the Anytime Essentials and newly launched FlavCity Café, and now begins an exclusive partnership with Target rolling out to the flagship all-in-one smoothies in all stores nationwide.

Leadership for the Next Chapter

Bushouse, a seasoned CPG executive with decades of experience scaling both global conglomerates and disruptive health and wellness brands, oversees the FlavCity ecosystem's direction and strategy. Youtube Creator and Founder, Bobby Parrish, continues to serve as the ecosystem's trusted educator, reaching millions with his grocery label breakdowns and healthy cooking content.

"We always believed pairing a high-integrity creator voice with strong business fundamentals could genuinely reshape how Americans think about the food system and the choices they make every day," said Bushouse. "Over the past year, we've built the infrastructure and people together, along with the product roadmap to translate trust into meaningful long-term impact. You'll see us actively promote other great brands doing the right thing for Americans via our education channels and the Bobby Approved app, and only launch products with FlavCity into categories where we see consumer option gaps. What we're building is more than a product line - it's the foundation of a movement. "

"In today's marketplace, consumers demand honesty, transparency, and authenticity - qualities legacy companies often struggle to deliver," said Parrish. "Shawn and my partnership ensures FlavCity is set to make a meaningful impact to the U.S. food system with values and integrity. We've been quietly building something much bigger than products: a cultural shift toward clean, real food that consumers can trust."

From Screen to 2,000+ Target Shelves

What began with Parrish's YouTube channel has grown into a global community of more than 18 million followers and a multi-million-dollar brand. FlavCity now offers clean, high-quality protein smoothies, functional beverages, supplements, and the new FlavCity Café line of better-for-you instant lattes.

Beginning October 15, FlavCity products will roll out to Target stores nationwide, featuring All-in-One Protein Smoothie Powders in single-serve sachets ($2.99) and 10-serving bags ($29.99), including Vanilla Cream, Chocolate, Butter Coffee, and the Target-exclusive Strawberry Shortcake. Products will also be available at Target.com.

"Launching in Target is a huge moment because it makes clean, delicious products more accessible than ever," said Parrish. "Our community shaped everything we've built, and we're proud to bring those options to shelves across the country."

Record-Breaking Momentum

The Target expansion builds on FlavCity's unprecedented digital success. In September, the brand set a new U.S. TikTok LIVE record in the food and beverage category, generating six-figure sales in just a few hours. The stream achieved the highest per-minute sales averages in the category ever on the platform, moved thousands of products, and introduced a significant wave of first-time customers.

"Food and beverage has traditionally lagged behind categories like fashion and beauty on TikTok LIVE," Parrish noted. "This breakthrough proves that authentic storytelling and trusted hosting can change how people discover and shop for better-for-you products."

Scaling With Integrity

Unlike legacy brands, FlavCity's model is rooted in direct community feedback, not formalized focus groups, ensuring every product solves an authentic need while upholding its promise of transparency and trust. With Bushouse steering and Parrish driving content and education, and Target bringing the brand into national retail, FlavCity is poised to lead the cultural shift toward clean-label wellness products that are both accessible and craveable.

Contact: 
Jamie Warner
jamie.w@infinitycreativeagency.com

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SOURCE FlavCity