From Korea to Latin America, HYBE launches back-to-back boy band projects

HYBE is rolling out two new boy band projects aimed at both domestic and international audiences, raising expectations for their global performance. First up is BigHit Music’s new boy group, CORTIS, the label’s first such act in six years. The group will officially debut Monday at 6 p.m. with the title track “What You Want,” followed by the release of their debut album “Color Outside the Lines” on Sept. 8. The group’s name, a scrambled combination of six letters from “Color Outside the Lines,” reflects their aim to “think freely outside the rules and standards set by the world.” Comprising all teenage members, CORTIS brands itself as a “young creator crew” built around collaboratively produced work that showcases different perspectives and fresh ideas. Even before their debut, interest has been strong. CORTIS surpassed 1 million followers on its official social media channels within six days, with accumulated likes exceeding 12.4 million as of noon on Thursday. Their intro track “Go!” released Monday also drew notable attention, ranking in the top 30 trendiWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times