Function of Beauty Appoints Monica Belsito As CEO

NEW YORK, July 21, 2025 /PRNewswire/ -- Function of Beauty ("the Company"), the leading developer of customizable personal care products, is proud to announce the appointment of Monica Belsito as Chief Executive Officer. 

Belsito will augment the Company's existing sales, marketing, and innovation capabilities, bringing over 10 years of leadership in building global brands by driving growth across both retail and DTC channels. Most recently, Belsito held the position of Chief Marketing Officer at Sabra Dipping Company, where she led transformative marketing and growth strategies to accelerate retail sales, culminating in Pepsi's acquisition of Sabra in late 2024. Prior to Sabra, Belsito spent over six years as the founding Chief Marketing Officer of LOLA, expanding the platform from its DTC roots into a scaled, market-leading omnichannel brand in the feminine care category.

"Function of Beauty continues to expand and strengthen retail partnerships in some of the world's largest retailers," said Function of Beauty CFO & COO Rob Hawk. "In partnership with Monica, we are excited to continue to demonstrate to our customers and consumers the benefits of custom made personal care formulas versus traditional incumbent offerings. I look forward to working with Monica and the rest of the leadership team as we embark on the next wave of growth."

"I am thrilled to join the Function of Beauty team at this pivotal point in the Company's growth trajectory," said Belsito. "Function of Beauty is truly one-of-a-kind, and my vision is to leverage our proprietary manufacturing platform, strong distribution footprint, and best-in-class product offering to redefine what's possible in personal care—putting the consumer at the center of every formula and reshaping the industry in the process. I plan to work closely with our talented team and our national retail partners to make this vision a reality."

ABOUT FUNCTION OF BEAUTY
Function of Beauty is the world leader in customizable beauty, with hair and body care products made for you. Founded by world-class MIT engineers and a cosmetic scientist, the Company's cutting edge formulas are curated specific to your hair and body care needs.

Function of Beauty pioneered the custom beauty movement back in 2015 with the vision to empower every customer to create their own unique custom formula. Celebrating individuality, the brand offered a disruptive way to customize at scale. To bring this vision to life, a state-of-the-art, first-of-its-kind facility was built from the ground up in Pennsylvania, where all the filling equipment was designed, built and coded in-house for made-to-order products at scale. To this day, there is nothing comparable anywhere else in the world.

For more information, visit www.functionofbeauty.com

MEDIA CONTACT
Function of Beauty
Jaclyn Gabriel
Jaclyn.Gabriel@functionofbeauty.com

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SOURCE Function of Beauty